Fabienne Le Forestier

Consultant in development strategy, sales performance & AI integration

I support executives and VSEs/SMEs in structuring their growth, developing their sales, and improving their profitability through an approach combining strategy, operations, and artificial intelligence.

My interventions include:

• Strategic planning and growth management

• Sales development and sales process optimization

• Improvement of profitability, margins, and overall performance

• Training and coaching for executives and teams

• AI integration in strategy, customer relations, and training

👉 My goal: to generate concrete, sustainable, and measurable results.

As part of the support programs for CMAR PACA, I work with executives of VSEs and SMEs to secure their development, structure their organization, and improve their economic performance.

Main missions:

🔹 Strategic and operational diagnosis

Analysis of positioning, business model, and growth levers

Identification of areas for improvement in organization, sales, and profitability

🔹 Structuring commercial development

Definition of sales strategies adapted to the company's resources

Implementation of concrete and monitorable action plans

Optimization of sales processes and customer relations

🔹 Improvement of profitability and margins

Analysis of costs, prices, and margins

Optimization of commercial and organizational practices

Assistance in prioritizing actions with high economic impact

🔹 Executive support

Support for strategic decision-making

Structuring of management methods and indicators

Coaching on managerial and sales postures

🔹 Transformation of practices and AI integration

Awareness and integration of digital tools and AI

Optimization of commercial and organizational productivity

Objective: to enable the supported companies to gain strategic clarity, operational efficiency, and sustainable performance.

In-company and open-enrollment training design and delivery on the following topics: B2B Sales and Negotiation Techniques Customer Relationship Management and Handling Complex Situations Sales Skills Development Training for Key Account Managers and Business Developers to optimize their sales approach and strengthen their strategic impact Tutoring for certification & learner support: Certification tutoring to validate and reinforce participants' sales and management skills Individual follow-up and coaching to ensure practical application of learning in the company.