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Fabienne FerrandFF

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Freelancer profile translated to English.
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About Fabienne

Do you run an SME and your organization is no longer keeping up? Unclear roles, absent processes, difficult performance monitoring.
I intervene to structure and manage operationally: organization, processes, tools, KPIs, teams, daily management, executive interface.
35 years of experience in general management in tech, SaaS, and digital marketing. I have restructured companies from scratch, managed 4 departments simultaneously, overseen P&Ls, deployed HRIS and ERP systems, and secured BPI funding.
What I do:
— Executive right-hand man / operational management
— Organization & process structuring
— Customer Success creation and management (structuring, team training, processes)
— Operational HR (recruitment, workforce planning, compliance)
— CRM, ERP, HRIS deployment
— AI integration in SMEs (GDPR, AI Act)
Direct. Operational. Measurable results.
Available immediately.
  • French

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Conversational

Can work on-site
Dax (up to 50km)

Experience

  • Gocad Services
    Associate General Manager
    DIGITAL AND IT
    January 2009 - January 2020 (11 years)
    Sèvres, France
    Founder's right-hand for 11 years. Complete restructuring from scratch: financial recovery, organizational overhaul, creation of 4 departments (HR, Finance, Ops, Customer Success). Transition from a deficit startup to a profitable SME.
    Concrete results:
    — Customer Success creation: +30% in orders
    — Group purchasing policy €5M: 10% to 25% optimizations
    — Deployment of HRIS ADP, ERP, CRM + team training
    — Management of major accounts (CAC 40)
    — RSE EcoVadis Silver certification
    — Coordination of support functions for 9 subsidiaries (€80M group turnover)
    Sales Administration Operations Management Customer Relationship Management (CRM) Team Creation, Recruitment, and Training Cross-functional Project Management
  • Avenir Data
    Associate General Manager
    SOFTWARE PUBLISHING
    January 2021 - January 2023 (2 years)
    Dax, France
    General management of a B2B SaaS startup with 21 employees. Building the organization from scratch: contracts, onboarding, processes, KPIs, reporting, payroll (Silae).
    Secured funding: BPI, Banque Populaire, Société Générale, CIR.
    Strategic, administrative, financial, HR, and operational management.
    Cross-functional Project Management Operations Management Company Structuring & Organization Human Resources (HR) Sales Administration
  • DMT-COP
    Independent Consultant
    CONSULTING AND AUDITS
    January 2023 - Today (3 years and 7 months)
    Dax, France
    Operational support for SME executives: structuring, organization, processes, tools.
    Responsible AI integration in SMEs (GDPR, AI Act, change management) — DMT-SMART² method.
    Strategic & operational advisor for Batcher.ai (AI SaaS).
    ERP and CRM training. Facilitation of strategic workshops for a GIP's board.
    Founder of ClésRebond-HPE: recalibration program for executives and managers experiencing energy or purpose burnout — Triple Ancrage method.
    AI Integration in Business Company Structuring & Organization Operations Management Customer Relationship Management (CRM) Team Creation, Recruitment, and Training

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Education

  • RNCP Level 6
    Linkup Coaching School
    RNCP Niveau 6
  • Certified in Mental Preparation for Executives and Athletes (PMS)
    Certifiée Préparation mentale du dirigeant et du sportif (PMS)

Certifications

  • Skills Assessment
    LCA
    2024

Skill set

Categories