Freelancer profile translated to English.
Back to original languageAbout Fabienne
I am Fabienne, I have been working in Revenue and Yield Management for 12 years now. I spent 3 years in Hospitality, then 4 years in Car Rental and finally 5 years in the Outdoor Hospitality sector. Camping is booming today and has a bright future in terms of tourism in France. These different sectors, which are quite complementary, give me the opportunity today to be qualified in my profession and to bring you my senior expertise on the market. If you are a small or medium-sized hotel that needs to be boosted in its market, an independent campsite looking for someone to promote it, create its annual pricing, and manage its Yield Management, then I am the person for you.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Campings.comSenior Yield ManagerMay 2019 - Today (7 years and 1 month)Paris, France- Daily optimization of Yield strategy, Tour Operators, and annual profitability of Campsites under contract displayed on the Campings.com website.- Implementation and daily update of pricing adjustments, up or down, based on market monitoring and analysis of competitors and tourism events, price management, promotion of campsites through marketing campaigns, newsletters, flash sales (direct or indirect) or directly on private sales sites through promotions and other brokers.- Daily consistency of pricing levels for the Leisure segment and Yield actions.- Implementation of monitoring, TCD management, creation of analytical files, results tracking using Yield software to aid decision-making.- Analysis of budget, objectives, and results of implemented actions at the end of each quarter.- Daily collaboration with the Marketing and Indirect Sales departments, as well as the Call Center for impactful actions.- Decision-maker and autonomous in Pricing and Yield strategy.- Management of a person responsible for pricing and daily updates on campsite promotion on the site.
- EuropcarPricer Analyst - Revenue ManagerJanuary 2015 - May 2019 (4 years and 4 months)TCSP Massy Saint-Quentin-en-Yvelines, Saclay, FranceSector: Agencies in Southwest and Southeast France.• Daily optimization of Pricing strategy, On Rent, Utilization Rates, and RPD (Revenue) for EUROPCAR agencies in Southwest France and the PACA region, with a constant focus on KPIs.• Implementation and daily update of pricing grids, monitoring and analysis of competitors and tourism events, pricing management for mid-range brands (Keddy) and the Premium brand (Europcar). Analysis of Pick Ups and ramp-ups to refine pricing strategy.• Daily consistency of pricing levels for the Leisure segment and Yield actions.• Implementation of monitoring, TCD management, and integration of a new Pricing loading tool for certain agencies, testing, data implementation, and feedback on daily usage.• Analysis of budget, objectives, and results of implemented actions at the end of each month.• Update of Australian INBOUND pricing, prices for the Easyjet partnership, and promotion of Tour Operators and Brokers on sites like Expedia, Autoeurope, and Rentalcars.• Daily collaboration with the Capacity department (Stop Sales), the Forecast Manager (Forecasts, Data, and Estimates), the Marketing and E-commerce Manager (Promotion actions on direct channels), and with the TO Broker Manager (Promotion actions and achievement of objectives on TO distribution channels).• Decision-maker and autonomous in Pricing and Yield strategy.
- Groupe Réside ÉtudesRevenue ManagerOctober 2012 - January 2015 (2 years and 3 months)Paris, FranceSector: Residences in Paris, Essonne, and Northwest France.• Optimization of the RevPAR for the Group's Hotel Residences. Sector: Paris, Essonne, and Northwest France.• Optimization of available inventory for sale and adaptation of prices based on competition, seasonality, and local one-off events.• Use of a Channel Manager (Yield Planet), and creation of analysis tools (TO, Pick-up, Revenue, Booking Window...).• Analysis of demand behavior and management of customer visibility on all IDS.• Management of IDS contracts and the E-commerce part for each Residence in charge.• Active participation in the development of the pricing grid and N+1 budgets for each Residence.• Coordination with all group departments (Sales, TO, Marketing...) to improve occupancy (Occupancy, Nights, Average Rate, and Revenue) during operations.
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Education
- MASTER Bac+5 - Manager of Commerce and Profit Center.IFAG PARIS2010Master Management et Stratégie d’Entreprise (Bac+5) | IFAG Paris Formation généraliste et opérationnelle (Titre RNCP Niveau 7) axée sur le pilotage global et le développement des organisations : Stratégie & Finance : Définition des plans de développement, gestion budgétaire, analyse financière et pilotage de la rentabilité. Management & Leadership : Encadrement d'équipes, conduite du changement et gestion des ressources humaines. Gestion de Projet : Pilotage de projets complexes, de la phase de cadrage au déploiement opérationnel, avec une forte culture du résultat. Entrepreneuriat & Innovation : Capacité à innover, optimiser les processus et intégrer les leviers de la transformation digitale. Atout : Une pédagogie pragmatique tournée vers le terrain, développant une forte réactivité et une posture de manager immédiatement opérationnelle.