About Fabienne
French
Native or bilingual
English
Fluent
Experience
- OLIMA GROUPTrainer & Amazon ConsultantE-COMMERCEMarch 2026 - April 2026 (1 month)Lyon, France- Training and strategic support for Amazon Sellers for executives- Deployment of growth strategies (SEO, Ads, conversion, catalog)- Interventions at Olima Group
- BeautyBcDigital Marketing ManagerRETAIL (SMALL BUSINESS)July 2025 - November 2025 (4 months)Paris, France- Omnichannel digital strategy (SEO, SEA, CRM, Social, PR) for high-end skincare brands (Decorté, Paoma, La Colline)- E-commerce development in profit centers: optimization of UX, features, and purchasing journeys to increase conversion- Management of acquisition and loyalty campaigns (Google Ads, Social Ads, newsletters, automation) with performance monitoring and continuous adjustments- Launch and management of selective marketplaces like Amazon, in line with industry standards- Direction of creation and premium content: visuals, social media, B2B materials, respecting brand image- Team management and support, coordination of digital projects and various stakeholders
- Stone Kid’sE-commerce & Amazon ManagerRETAIL (SMALL BUSINESS)March 2025 - Today (1 year and 5 months)Pantin, France- Structuring and governance of marketplace channels (Amazon, Cdiscount, Temu, TikTok Shop France)- Definition and deployment of performance levers (acquisition, conversion, catalog optimization)- Scaling Amazon revenue: launch from 0 to €6K/month and consolidation of growth
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Education
- Marketing, Communication and Commercial StrategiesINSEEC2021Marketing opérationnel et techniques de fidélisation Merchandising Marketing relationnel et CRM Etudes et recherches marketing Marketing Digital