Fabien Moutier

Strategic consulting in marketing, digital communication, and visibility development for leaders, entrepreneurs, and institutions.

• Definition and deployment of global marketing strategies for B2B and B2C clients (health, tech, finance, entrepreneurship).

• Design and management of content plans and multi-channel editorial calendars (LinkedIn, video, live streams, web).

• Coordination of agencies and external service providers (videographers, graphic designers, communication agencies).

• Monitoring marketing performance and providing strategic recommendations to leaders.

• Ensuring brand image consistency across all channels. Achievements:

• Over 1000 content pieces produced and deployed for expert clients and leaders.

• Supported +60 professionals in visibility and positioning plans.

• Created recurring live video formats with significant cumulative audience.

• Management of the global digital ecosystem for a world leader in dermatology: 200+ websites and social media governance across 25 international markets.

• Definition and deployment of common digital standards for 25 markets (websites, social media, SEO).

• Daily collaboration in English with web developers, IT, international agencies, and local teams.

• Management of agencies and technology partners: briefing, governance, performance monitoring, negotiation.

• Implementation of KPIs and dashboards to measure traffic, engagement, and digital impact.

• Co-management of the Galderma Digital Academy: design and delivery of digital training for 300+ employees.

• Deployment of e-commerce solutions (Where-To-Buy, Ratings & Reviews) in 25 countries.

• Achievements:

• 200 websites aligned and compliant within 12 months.

• Over 100,000 CHF in savings generated through agency optimization and process redesign.

• Successful deployment of two e-commerce solutions in 25 markets.

Direction of digital marketing for a growing international biotech startup.

• Definition and deployment of digital marketing strategy across 3 regions: United States, China, Europe.

• Management of website, CRM, content, and social media projects with external agencies.

• Leading a scientific editorial project: managing 2 full-time writers and producing ~100 expert articles.

• Implementation of a scalable international digital ecosystem aligned with business strategy. Achievements:

• Successful launch of a coherent digital ecosystem across 3 continents.

• Creation of an editorial website dedicated to NAD research.