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Fabien LyonnetFL

Fabien Lyonnet

BUSINESS DEVELOPMENT / PURCHASING and SALES / FASHION

€700/day
1 project
Paris, FR
15+ years

Average response time: 2 hours

Freelancer profile translated to English.
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About Fabien

With 15 years of experience in the world of fashion and luxury, I support brands, distributors, and entrepreneurs in structuring their purchasing, optimizing their commercial strategy, and their international development.

🔹 Purchasing: Implementation of efficient processes, strategic sourcing, key account negotiation, cost rationalization.
🔹 B2B Sales: Construction and deployment of effective commercial plans, development of client portfolios, structuring of distribution networks.
🔹 International: Consulting on brand establishment in Europe and the Middle East, adaptation to local markets, operational support.

Specializing in the fashion, lifestyle, and luxury industries, I also work in other sectors for one-off or longer-term assignments.

🎯 My goal: to generate a direct impact on your business through a concrete, structured, and results-oriented approach.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Lyon (up to 10km), Marseille (up to 10km), Bordeaux (up to 10km), Nice (up to 10km)

Experience

  • Carhartt WIP
    Development Director Middle East
    RETAIL (SMALL BUSINESS)
    June 2025 - Today (1 year and 2 months)
    Dubai, United Arab Emirates
    I develop the Middle East market for a portfolio of brands with a local distributor (Flender), including street, skate, and fashion brands such as Carhartt WIP, Arte, Gramicci, thisisneverthat… opening new accounts, managing and proposing retail projects (pop-ups, shop-in-shops…), recruitment, establishing commercial processes, negotiations, contracts…
    Commercial Strategy Commercial Development Textile streetwear sportswear
  • Ralph Lauren
    SALES MANAGER / COMMERCIAL MANAGER
    LUXURY GOODS
    January 2021 - May 2025 (4 years and 4 months)
    Paris, France
    FOOTWEAR, UNDERWEAR AND GOLF

    2021 - 2025 Scope: Wholesale / FRANCE and BENELUX > 250 partners >€20M/year sell-in.

    Team Management: 4 sales representatives including senior sales associates and regional agents.

    Multi-account portfolio: Key accounts (Courir, Galeries Lafayette, Printemps…), e-commerce and multibrand stores (generalists, footwear specialists, underwear specialists, golf specialists and green grass).

    Achieve steady growth by developing a strong commercial strategy => +80% growth in 3 years. Build and consolidate strong partnerships.

    Contract negotiation.

    Active participation in product development for footwear: Consultant role for worldwide footwear merchandising and product.
    Commercial Strategy Marketing Branding Commercial Development Commercial
  • COURIR (JD GROUP)
    BUYER / CATEGORY MANAGER
    FASHION AND COSMETICS
    January 2017 - January 2021 (3 years and 11 months)
    Paris, France
    Buyer responsible for the men's range for all Courir stores in Europe (+300 stores)
    Selection, follow-up, negotiation.
    Purchasing purchasing strategy Supplier Negotiations prospecting Budget Management

Reviews

5.0

Out of 1 rating

M

Mehdi

Chef de projet / Client - Streetsport

Reviewed on 5/29/2026

Fabien accompanied me with great professionalism throughout my project. Very responsive, attentive, and competent, he quickly understood my needs and proposed suitable solutions. The communication was smooth from start to finish and the deliverables were of high quality. I am very satisfied with his work, his skills, and his involvement in the project. I recommend Fabien without hesitation.

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Education

  • SKEMA BUSINESS SCHOOL
    2010

Skill set

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