About Fabien
French
Native or bilingual
English
Fluent
Experience
- Publicis CommunicationsTrainer in Paid Digital AdvertisingPRESS AND MEDIAJanuary 2022 - Today (4 years and 5 months)Paris, France🦁 I train new recruits in media trading for the world's largest brands.Several times a year for 2 weeks, I provide comprehensive training on the main social ad platforms to future "media traders" to best prepare them to work for LVMH, UEFA, or Ferrero.
- Content Juice - Création de Social AdsFounder - Head of PerformanceSOCIAL NETWORKSJanuary 2021 - Today (5 years and 5 months)Paris, France🍿 I am the founder of a startup that facilitates the creation of advertising content.We work with agencies and media buyers on:Meta Ads, Snapchat Ads, and Tiktok Ads.Awarded: Station F, FrenchTech
- E-commerces (food, mode, bijoux)E-marketing ConsultantE-COMMERCEFebruary 2021 - Today (5 years and 4 months)Paris, France🛫 I have had the pleasure of contributing to the development of several e-commerce businesses.- Definition of a unique and powerful brand image- Maximization of customer lifetime value and conversion rate- Optimization and implementation of effective and profitable advertising campaigns (technical management)- Creation of advertisements: top 10% of e-merchants (creative management)- Retargeting and emailing campaigns- A/B testing- Copywriting
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Education
- Higher Diploma in Marketing, Commerce, and ManagementINSTITUT MINES-TÉLÉCOM specialization DIGITAL BUSINESS2018Devenir marketeur était mon rêve, j'ai donc naturellement complété ma formation technique avec une formation spécialisée en marketing digital. Savoir numéro 1 : VENDRE SUR INTERNET.
- DUT in Electrical Engineering and Industrial ComputingIUT DE CACHAN2015Lors de cette formation pratique sur 2 ans j'ai notamment appris à coder comme un geek et à mettre en mouvement des robots. Cela vous donne une idée sur la pertinence de mes capacités techniques pour paramétrer des publicités performantes !