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Fabien HerbreteauFH

Fabien Herbreteau

Communication Project Manager

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fabien

With experience in France and internationally in digital communication, press relations, and event management, I am currently seeking a position as a Communication Project Manager.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Apple
    Specialist
    May 2024 - December 2025 (1 year and 7 months)
    Manage the Apple customer experience in-store:
    - Launches: Participate in the launches of the latest innovations, e.g., iPhone, iPad, Apple Watch, Mac
    - Daily Animation Reports: Team Briefings, e.g., NPS Improvement, explanations of new products
    - Demonstrations of high-end products, e.g., Apple Vision Pro, to B2C and B2B clients
    Results: Customer Satisfaction Measurement (Individual NPS 2024 = 96% / 2025 = 98%) | Approx. 2,000 Apple Vision Pro demonstrations
  • L'Oréal - Kérastase (périmètre internationale)
    International Communication Project Manager
    September 2022 - September 2023 (1 year)
    Paris, France
    Deploy communication strategy to teams: 28 countries / 500 employees:
    - 2 Power Talks events on women's inclusivity: 272 guests, presence of Emily Ratajkowski
    - 4 global guidelines: social media strategy, content, and formats
    - 8 seeding kits: budget, design, production, and logistics
    - Monitor activations, performance, and competitive intelligence
    Results: Power Talks: 360M impressions | 216M reach | €3.1M EMV • Symbiosis Guidelines: 124M impressions | 3.7K publications • Symbiosis Seeding: 1,160 shipments | 2,250 goodies (US)
  • L'Oréal - Sanoflore& Decléor (Périmètre France)
    Digital and Influence Communication Project Manager
    September 2021 - September 2022 (1 year)
    Paris, France
    Create communication campaigns (influence and digital), from strategy to performance analysis:
    - Events: 2 Sanoflore influencer trips, 30 Decléor institute treatments, press conference
    - 6 influence strategies: targeting, profiles, campaigns, and reporting
    - D2C / e-commerce activations: tester panel and customer reviews
    - Performance tracking using tools: Skeepers, Traackr, Bitly, Apotamox
    - Management of an intern: onboarding, training, and supervision
    Results - Sanoflore: 600 influencers activated • 1,200 reviews generated (D2C) • 1.2M reach

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Education

  • MASTER IN INTERNATIONAL COMMUNICATION
    ISCOM PARIS
  • LICENSE IN COMMUNICATION
    IICP PARIS

Skill set

Categories