Fabien Gandolphe

Member of the CMO's management team. Mission: Define the strategy and implement the training plan for the entire marketing organization by creating the Logitech Marketing Academy. Achievements: . Involvement and alignment of marketing leaders at global and regional levels . Identification of key needs leading to the prioritization of the development of 3 courses (Media Effectiveness, Creative Excellence, Sustainability for Sales and Marketing). . Implementation of technological support tools (LMS, intranet, etc.) . Implementation of several pilot projects to test innovative technologies: Game-based learning, automation of best practice sharing, etc. . The entire program is ready for implementation after only 8 months.

Member of the CMO's management team. Mission: Support the new CMO in defining and implementing the strategy to evolve the global marketing organization towards a more integrated and higher-performing function. Achievements: . Establishment of a global marketing vision linked to the company's vision . Identification and supervision of 8 strategic projects on the following themes: . Strategic planning, organizational design, and marketing processes . Marketing skills development (brand building, digital marketing, consumer-centricity, and direct-to-consumer sales development) . Creation of a marketing community spirit, elimination of silos

Mission: Ensure the growth of the Hero brand. Achievements: . Transition from a "house of brands" model to a "masterbrand" model in 18 months . Evolution of the identity and positioning of the flagship Hero brand, and implementation across all communication channels. . Establishment of guidelines and brand management tools, implemented in all countries . Development of global brand campaigns . Creation of central functions: market research and insights, digital marketing, e-commerce. . Replatforming all group commercial websites and developing a global e-commerce strategy. . Implementation and deployment of a skills development program for all marketing and sales teams.