Fabien Fournier

Life is too precious to be wasted on mediocre interactions and frustrating user experiences.

I help companies understand their audiences to provide them with the best possible experience, and to better integrate innovations, both behavioral and technological, such as the emergence of artificial intelligence. Understanding those we seek to address, their aspirations, their fears, allows us to make the right choices in the product development cycle, and thus to make investments profitable.

To introduce myself in a few words, I am a versatile and experienced creative, working in the digital field for nearly 25 years. A paleoanthropologist by training, I have successively been UX/UI designer, director of a digital agency, strategic planner, and creative director in an advertising agency (Change, Leo Burnett). I have collaborated on the launch of numerous startups, and for the last 15 years, I have been working as an UX lead and digital strategist to support the digital transformations of major CAC40 groups such as Compass Group, Edenred, and Altice Medias. Throughout my various experiences, I have been responsible for designing or improving numerous products or services:

° Understanding business challenges and evaluating growth opportunities

° Defining a vision and an actionable roadmap

° User research, interviews, and Personas to define the experience

° Service and application design, from ideation to final specs

° Functional, ergonomic, and visual design of B2B and B2C applications

° Competitive analysis, technological opportunity research

° DOOH support and applications, interactive kiosks

° User experience evaluation and improvement

° Audience analysis

° UX/UI design and creation

I have extensive experience in the fields of hotels, restaurants, catering (HORECA), media, mobility, and finance.