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Fabien FournierFF

Fabien Fournier

Product design lead / UX / IA-LLM

€700/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fabien

Life is too precious to be wasted on mediocre interactions and frustrating user experiences.

I help companies understand their audiences to provide them with the best possible experience, and to better integrate innovations, both behavioral and technological, such as the emergence of artificial intelligence. Understanding those we seek to address, their aspirations, their fears, allows us to make the right choices in the product development cycle, and thus to make investments profitable.

To introduce myself in a few words, I am a versatile and experienced creative, working in the digital field for nearly 25 years. A paleoanthropologist by training, I have successively been UX/UI designer, director of a digital agency, strategic planner, and creative director in an advertising agency (Change, Leo Burnett). I have collaborated on the launch of numerous startups, and for the last 15 years, I have been working as an UX lead and digital strategist to support the digital transformations of major CAC40 groups such as Compass Group, Edenred, and Altice Medias. Throughout my various experiences, I have been responsible for designing or improving numerous products or services:

° Understanding business challenges and evaluating growth opportunities
° Defining a vision and an actionable roadmap
° User research, interviews, and Personas to define the experience
° Service and application design, from ideation to final specs
° Functional, ergonomic, and visual design of B2B and B2C applications
° Competitive analysis, technological opportunity research
° DOOH support and applications, interactive kiosks
° User experience evaluation and improvement
° Audience analysis
° UX/UI design and creation

I have extensive experience in the fields of hotels, restaurants, catering (HORECA), media, mobility, and finance.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km), Rennes (up to 50km)

Experience

  • Bey Medias
    Digital Transformation
    PRESS AND MEDIA
    January 2023 - Today (3 years and 5 months)
    Paris, France
    On a mission to help a big daily newspaper reach its full potential through digital transformation, AI, UX and audience lead journalism.
    Digital Transformation User Experience Design User Research UX Design Audience Analysis Artificial Intelligence Content Marketing Communication Strategy Digital Communication Acquisition Strategy
  • Compass Group France
    UX Lead and Creative Director
    RESTAURANTS AND FOOD SERVICE
    May 2017 - February 2022 (4 years and 9 months)
    92320 Châtillon, France
    Understanding business structure and pressure points is key to identify relevant opportunities for digital transformation. For the last 4 years, our team brought structural changes to help a primarily B2B international group to focus on its B2C end users. I crafted a broad vision from extensive observation of both employees and customers; established a 5 year roadmap for creating the necessary services, and helped build a strong multi-disciplinary team in-house. Our work triggered profound operational and human changes company wide, modernizing tools and methodology, and providing new opportunity for growth to many employees.
    Digital Transformation User Experience Design UX Design UX Research User Interface Design User Testing User Research Communication Strategy Content Marketing
  • Edenred
    UX lead and Digital Transformation
    BANKING AND INSURANCE
    January 2014 - January 2017 (3 years)
    Île-de-France, France
    Helped kickstart a profound digital transformation company wide. I teamed up with the newly appointed Digital Director and after a period of observation, we developed a long term vision, shared a roadmap with all stakeholders and set up a team in-house of 50+ to make it happen. In 4 years, we digitalized the key products, opened all online sales channels and developed critical customer services. Edenred has since been recognized and awarded for having operated one of the most successful digital transformation among major companies of the Cac40.
    Digital Transformation User Experience Design UX Design UX Research User Interface Design User Testing User Research

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Education

  • BSc Honours Human Evolution, Comparative Anatomy, Biology, Genetics, Geology, Archaeology
    Liverpool University
    1999
    Bsc Honours Human Evolution, Anatomie comparative, biologie, génétique, géologie, archéologie
  • DEUG History of Art and Archaeology, Prehistory
    Ecole du Louvre
    1996
    Deug Histoire de l'Art et Archéologie, Préhistoire

Skill set

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