Freelancer profile translated to English.
Back to original languageAbout Fabien
🏅 Optimizing large accounts for Google with over €100M in revenue (2014-2016)
✅ Certified: Paid Search, PMax, Shopping, Display, YouTube
📊 Certified Analytics: Google Analytics, Google Tag Manager
⭐️ Advertiser and agency consultant
Why hire me?
I have helped dozens of clients increase their profits on Google Ads, through lead generation and sales. Large groups, startups, and entrepreneurs for budgets from €5K to +€1M/month with a performance objective.
I also provide a variety of services including client-side and server-side tracking implementation and maintenance, and analytics migration, primarily targeting e-commerce clients, as well as leadgen and SaaS.
Missions I regularly handle:
🩺 Google Ads campaign audit and management
🛠️ Setting up your SEA campaigns
Tracking/conversions:
⚙️ Audit of Google Ads (AdWords), Facebook Ads tracking...
🏷️ Implementation of conversion tags and pipelines (client-side, server-side, offline)
🙋♂️ Consent Mode v2 implementation
🇪🇺 GDPR or nLPD compliance check
📝 Definition of your best leads in your CRM
📊 Creation of automated reports on Looker Studio (Google Data Studio)
🖥️ Remote support to become autonomous in acquisition
My references:
Bouygues Telecom, Ubisoft, IMD, Swissborg...
Who am I?
🏹 Senior Google Ads consultant and GTM trainer @Bright
🤑 Media buyer specializing in affiliate traffic acquisition on Google @Optima
🇺🇸 Head of Google Ads and Shopping for the US market @Ubisoft
🔬 Subject Matter Expert and Google Ads trainer @Google
The advantages:
💎 Agency-level quality of service
📲 Available on: Whatsapp, Slack, and by email
💌 Contact me now for a quote (response within the hour)
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Andy StudioPaid Growth Manager (freelance)TECHJanuary 2025 - November 2025 (10 months)Londres, United Kingdom**Mission Description**:Audit, takeover, and scaling of accounts with an average gross margin of +160%/month (six-figure volumes).**SEA**:Scaling of performance-oriented Search accounts (direct sales).Optimization of margin per sale and increase in market share.Generation of qualified traffic through advanced account structuring.Tracking/Data:Implementation of multi-level conversion tracking.Online, offline, server-side flows.Conversion pipeline optimization.GA4, Amplitude configuration.
- Kino Bikes
On Malt
Tracking/Analytics Consultant (freelance)E-COMMERCEJanuary 2025 - February 2025 (1 month)Implementation of Google Tag Manager, Google Analytics 4, Google Ads, Meta Ads, and Microsoft Ads to track client and server-side conversions.Mission Description:Development and implementation of a tagging plan via Google Tag Manager, integrating Complianz for consent management. Mission covering creation, deployment, multi-level configuration (web and server), audits, and series of tests. - Europcar InternationalPPC Lead (freelance)TRAVEL AND TOURISMJune 2024 - December 2024 (6 months)Paris, France**6-month mission**: Management and development of the PPC strategy**Mission Objective**:Take over and continue the work of the PPC Lead (maternity leave) by increasing traffic and sales from SEA, while maintaining a cost-of-sales (COS) in line with objectives.Strategy and Management:Define and manage the roadmap for Search to increase conversions, profitability, and traffic for direct sales across all brands (including Europcar/MyEuropcar, Goldcar, Ubeeqo, and Fox Rent a Car).Managing Relations with the SEA Agency:Ensure management and follow-up with the UK-based SEA agency.
Reviews
Arthur
Consulting
Reviewed on 3/4/2025
Excellent collaboration with Fabien!
We used his services for the audit of 3 Google Ads accounts across over 300 campaigns.
Fabien did an excellent job of restoring performance to the accounts.
Very good knowledge of the tool, as well as relevant suggestions to identify potential future growth levers.
Fabien also assisted us with setting up high-performance tracking.
We are very happy with the work done and recommend him!
L
Louis
Ecole 5.3
Reviewed on 2/25/2025
Fabien has successfully integrated offline conversions from HubSpot into Google Ads, ensuring accurate tracking of lead lifecycle stages. His setup allows for seamless conversion attribution, better performance measurement, and more effective ad campaign optimizations.
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Education
- BSc. Supply Chain Management and Information SystemsInstitute of Applied Mathematics (IMA) - UCO2013supply chain, logistique, gestion de bases de données, statistiques, programmation
Certifications
- Google Ads Search CertificationGoogle2023
- Google Analytics CertificationGoogle2023