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Fabien CazalsFC

Fabien Cazals

Supermalter

Lead Product Designer · 0 -> 1 Product Delivery

€700/day
4 projects
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fabien

Need a lead designer to launch a product quickly, with a team mature in AI (or wanting to become so)?

This is what I've been doing for 10 years, with scale-ups and large corporations 🚀

📍 Lyon · remote OK
⭐ 3 recommendations · 5/5
🏭 Sanofi, Fabriq, Agicap, Dassault System, Livementor, EDF, Didask

My approach:
Combine research, data, and generative AI to design solutions that quickly validate product hypotheses — and rely on the right indicators to iterate towards product-market fit.

What I bring:
↳ End-to-end Product Design: from discovery to shipping
↳ AI integrated into the process: covering alone or in pairs what used to mobilize 3-4 people
↳ Data-driven Design: analytics, business data, real-time KPIs
↳ 0 -> 1 Launch: 2 products shipped from scratch for Sanofi in 5 months
↳ Design System: creation, documentation, adoption
↳ Coordination & upskilling of product teams

Results:
→ Sanofi: real-time industrial KPIs, static processes replaced, multi-site adoption
→ Learning Planet: bounce rate 71% → 26%, time spent on journey ×4
→ Fabriq: retention analytics strategy + feature usage

Sectors:
Industry, Big Pharma, FinTech, EdTech, Health, Energy

🤝 Shall we discuss?
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Lyon (up to 10km)

Experience

  • Sanofi Winthrop Industry - M&S Digital Accelerator
    Malt logoOn Malt
    Sanofi Accelerator - Lead Product Designer
    PHARMACEUTICALS INDUSTRY
    October 2025 - April 2026 (6 months)
    Lyon, France
    End-to-end product design leadership on 2 digital tools for Sanofi's internal digital product accelerator.

    Context:
    Transforming static processes into digital workflows used across multiple international sites.

    Role:
    • Product scoping, field user research, rapid prototyping, and iteration through test & learn
    • Visibility of real-time industrial KPIs with contextual metrics to accelerate decision-making
    • Building stakeholder trust through workshops, weekly reviews, and recurrent user testing
    • Using generative AI to accelerate prototyping and research synthesis

    Results:
    2 products shipped, static processes replaced by data-driven workflows, building trust and close relationships with users, implementing rapid feedback loops to strengthen the team's agile mode.
    User Research Artificial Intelligence Product Strategy Lead Product Designer CX Strategy
  • SmartEvo
    Lead Designer - Product & Brand
    SOFTWARE PUBLISHING
    May 2025 - October 2025 (5 months)
    Leading and executing the brand and product redesign for a creative campaign management SaaS.

    Context:
    SmartEvo offers a platform for internal teams to manage, collaborate on, and approve creative campaigns. Mission for a complete overhaul, from brand to product.

    Role:
    • Redesign of the SaaS brand identity and design language
    • Design and delivery of the marketing website
    • Creation of key product mockups to apply the new charter
    • Simplification of navigation and information architecture

    Results:
    Increased session time on the website, reduced bounce rate, positive user feedback on the new charter and simplified product navigation.
    Product Designer User Experience Design User Research Data Analytics Brand Design
  • Fabriq
    Lead Product Designer
    SOFTWARE PUBLISHING
    March 2024 - October 2024 (7 months)
    Paris, France
    Leading 0→1 product development

    Context:
    Developing a new product vertical at Fabriq by integrating a new team in an agile mode, conducting field research to identify the fastest market entry point, and performing multiple iterations to validate the solution.

    Role:
    • Defining product processes and delivery rituals with the founder
    • Field studies and customer success feedback to challenge the scope
    • Prototyping and testing new features
    • Creating the design system and specification guidelines
    • Implementing an analytics strategy focused on retention and feature usage to drive iterations
    Product Design Mobile Design Positioning Strategy User Research Design System

Recommendations

AB
FU
Iryna NikolayevaIN
Adeline Bibet and 2 other people have recommended Fabien

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Education

  • Master of Interdisciplinary Technological Engineering focused on Innovation
    Hetic
    2015
    Parce que la plupart des métiers et des technologies qui compteront demain n’existent pas encore, notre mission est de former les meilleurs experts aptes à anticiper et à s'adapter à ces changements. Cette aptitude passe nécessairement par l'acquisition globale et transverse de tous les savoir-faire et savoir-être propres à ces fonctions.

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