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Fabien CanitrotFC

Fabien Canitrot

Innovation through Value: Strategy and Offering

€700/day
1 project
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fabien

Passionate about innovation and how to launch it in a market (i.e., marketing), I support and train innovators (in startups and large corporations) in developing innovation:
> measuring market potential,
> identifying relevant targets (innovators, early adopters),
> testing and validating the offering by confronting it with the market (MVP, POC, product/market fit)
> strengthening the value proposition, positioning
> building an innovative business model.

Customer development oriented, I complemented 12 years of marketing in large corporations, SMEs, and as a consultant for VSEs, SMEs & IT service companies, with a Master's degree in Innovation Marketing and continuous training: Lean Startup, C-K method, Blue Ocean, Business Model Canvas, Value Proposition Design, Design Thinking...

In the last 5 years, within a business incubator, I have trained over 400 entrepreneurs and supported more than 150 in the early stages of their development.

I have also been working for 4 years in Orange's Intrapreneurs Studio, on value proposition, targeting, and MVP issues.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Twist and Start
    Consultant, trainer and mentor for entrepreneurs and startups
    CONSULTING AND AUDITS
    March 2015 - Today (11 years and 3 months)
    Paris, France
    Recent missions:
    > selection of startups/scaleups for Bpifrance's Hub acceleration program
    > MVP & pitch training for Orange intrapreneurs at Orange Valley (for 3 years)
    > facilitation of a Business Model & Lean Canvas workshop at Air Liquide
    > Lean startup training for spin-off entrepreneurs on innovative projects at Orange
    Innovation Business strategy Lean startup Business model Value Proposition Marketing Design Thinking Blue Ocean
  • CNAM
    Speaker in creativity, innovation, and innovation marketing
    EDUCATION AND E-LEARNING
    September 2018 - Today (7 years and 9 months)
    Paris, France
  • Iscom (école de communication)
    Speaker
    EDUCATION AND E-LEARNING
    September 2018 - Today (7 years and 9 months)
    Paris, France
    Support for students in creating their agency and during their first client mission

Reviews

5.0

Out of 1 rating

PhilippeP

Philippe

Different FactorY SARL

Reviewed on 2/25/2019

Fabien did a great job facilitating and leading, in a constrained context. A strong command of innovation tools, Business Model Canvas, and Value Proposition, which brought real value in sprint mode!

Recommendations

FU
FU
FU
Former user and 2 other people have recommended Fabien

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Education

  • Master's program - MARKETING specialization
    ESC Grenoble - Grenoble Ecole de Management (GEM)
    1999
  • Master 2: Marketing Foresight and Innovation
    CNAM
    2013
    Spécialisation en marketing de l'innovation & crowdfunding > Mémoire "optimiser le marketing stratégique et opérationnel d'une startup grâce au financement participatif"

Skill set (42)

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