Freelancer profile translated to English.

Description

◘ Implementation of tracking and Tag Management solutions for international groups and Start-ups: Web and Mobile App

◘ Creation of Dashboards and Performance Analyses of acquisition, conversion, and loyalty processes

◘ Evangelization and training of Marketing, IT, and Management teams on digital performance management

Clients: Merck, PayPal, Orange, Eurosport, Maisons du monde, Withings, Rue du Commerce, Direct Energie, …

◘ GDPR Compliance of tags

◘ Creation of Data Games and business simulations to evangelize data-driven management

My goal is to help all players in the Digital world measure and optimize the performance of marketing tools. Google Analytics, Google Tag Manager, Firebase, and DataStudio are my preferred tools for building an optimal performance measurement ecosystem. A perfectionist and passionate about my work, I have also been a trainer on these tools for over 15 years.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Montpellier (up to 10km), Paris (up to 10km)

Babilou
Web Analytics Consultant
EDUCATION AND E-LEARNING
September 2020 - December 2024 (4 years and 3 months)
Paris, France
- Creation and Maintenance of tag plans for 30 international websites
- Standardization of conversion funnel tracking
- Creation of Dashboards using Looker Studio
- Migration from GA3 to GA4: 30 sites and GA4 storage in BigQuery
- Migration from GTM to sGTM: 30 sites
- CMP Management
- Training of international teams: DE, NL, LU, CH, AE, SG, US
- Creation of GA4 skill development documents
- Liaison with Media agencies for tag implementation: Meta, Linked, Ads, ...
GA 4 Google Analytics 4 Google Tag Manager Looker Studio Big Query
Biogen
Web Analytics Consultant
BIOTECH
January 2017 - Today (9 years and 5 months)
Paris, France
- Creation of WEB tagging plan and evolutionary maintenance of tracking: Google Analytics / Google Tag Manager / BigQuery
- Creation of Mobile App tagging plan and evolutionary maintenance of tracking: Google Analytics / Google Tag Manager / Firebase / BigQuery
- User training on Google Analytics
- Implementation of Amplitude tags
- Definition and monitoring of SEO best practices: news, videos, and content
- Creation of automated technical SEO audit dashboards: DataStudio/Lighthouse
Google Analytics Firebase Google Tag Manager Google cloud Big Query SEO
SHOW ME YOUR DATA
Web Analytics Expert and Trainer
CONSULTING AND AUDITS
December 2010 - Today (15 years and 6 months)
Paris, France
- Web Analytics & Tag Management Training
- Web Analytics and WEB & App Tracking Solutions Implementation
- Definition of Performance Indicators & Dashboard Creation
- Digital Performance Governance
- Assistance to the project owner for Analytics migration projects
- Solution Benchmarking & AMOA RFP/RFI Analytics
- RGPD (GDPR) Tracking Compliance
- Creation of Data Serious Games
- Management of Offshore Analytics Teams

Specialist in:
- Google Analytics
- Firebase
- Google Tag Manager
- Google DataStudio/Looker
- Big Query
- CMP and Consent Mode V2 Management

Some clients since 2010: Clients: Atland, Spareka, Effinity, Easy Para, Viatris Santé, Aptar, Mademoiselle Bio, Groupe Damartex, Yelloh Village, Nocibé, 1001 Maquettes, De Longhi, Électro Dépôt, CaptainContrat, Sanef, Bip & Go, Les Inrocks, Celio, Sisley, Altaréa Cogedim, Oui Go, Néopost, Valtech, Manoush, Kompass, Companéo, Netatmo, Babilou, Sonepar, Now Prod, Legrand, Micropole, IQVIA, Apltis, Yelloh Village….
Google Analytics Google Tag Manager Google DataStudio Firebase Data visualization Google Search Console amplitude Tag Commander Serious Game