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Fabien ArneodoFA

Fabien Arneodo

Commercial Director | Strategy | Salesbook |

€850/day
Strasbourg, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fabien

Sales, Marketing & Growth Consultant

With 15+ years of experience in business development, strategic marketing, and innovation, I help companies accelerate their growth and optimize their sales. I have collaborated with brands such as Warner Bros, PUMA, LVMH, PSG, and Arsenal.

I design effective commercial and marketing strategies, manage teams and projects, and integrate new technologies (AI, blockchain, automation) to maximize business impact.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Strasbourg (up to 50km), Paris (up to 50km), Lyon (up to 50km), Lille (up to 50km), Metz (up to 50km)

Experience

  • MOF Consulting
    Founder
    CONSULTING AND AUDITS
    January 2022 - Today (4 years and 5 months)
    Paris, France
    Strategic Sales & Growth Support: definition and deployment of commercial plans enabling measurable increases in revenue and overall performance.

    Development of high-value B2B partnerships: identification, negotiation, and activation of strategic collaborations across Europe, sustainably strengthening my clients' presence and credibility in their markets.

    Optimization and structuring of sales processes: creation of playbooks, pipelines, and workflows aligned with business objectives, improving team operational efficiency and accelerating sales cycles.
    Sales Strategy Go-to-Market Strategy (GTM) Sports Software as a Service (SaaS) Software as a Service (SaaS)
  • Divalto
    Sales & GTM Director
    SOFTWARE PUBLISHING
    April 2019 - January 2022 (2 years and 9 months)
    Strasbourg, France
    Development and execution of the commercial strategy for an ERP & Cloud business unit, achieving +25% growth in the SME segment.

    Management and support of the Sales team, objective setting, process structuring, and supervision of the complete sales cycle (prospecting → negotiation → closing).

    Construction of Go-To-Market strategies in collaboration with Product and Marketing teams: positioning, offerings, value propositions, acquisition plans, and market prioritization.

    Development and diversification of the client portfolio in France and Europe, with a focus on high-value solutions (cloud, cybersecurity).

    Acceleration of cloud solution adoption through offer optimization, Sales training, and implementation of targeted activation tactics.
    Software as a Service (SaaS) Sales Strategy Go-to-market Strategy Negotiation Corporate Strategy
  • PUMA
    National Key Account Manager
    SPORTS
    January 2014 - March 2019 (5 years and 2 months)
    Paris, France
    Key Account Manager – National

    Management and development of strategic national accounts, with sustainable relationship strengthening with key distributors.

    Construction of tailored sales plans to increase market share, support volume growth, and achieve set commercial objectives.

    Close coordination with marketing teams to maximize the impact of in-store activations and digital campaigns, improving visibility, conversion, and sell-out performance.
    go-to-market-strategy Retail Negotiation Sales Strategy Strategic Marketing

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Education

  • Master of Business Administration - MBA
    Quantic School of Business and Technology - University of Washington
    2021
    Executive MBA sélectif (taux d’acceptation 7 %) préparant à des missions à fort impact business et stratégique. Formation approfondie couvrant 9 domaines clés : Marketing & Pricing, Stratégie & Innovation, Finance, Comptabilité, Data & Décision, Leadership & Management, Entrepreneuriat, Supply Chain & Operations et Marchés & Économie. Cette expérience m’a permis de renforcer mes compétences en analyse stratégique, prise de décision data-driven, management d’équipes et développement de solutions innovantes, applicables directement aux missions de consulting commercial, marketing et growth.
  • Master - Marketing
    ISEG
    2008
    Spécialisation : Marketing, Stratégie Produit & Management Formation approfondie en marketing stratégique, gestion de produit et pilotage de projets, renforçant mes compétences pour : Définir et exécuter des stratégies marketing alignées aux objectifs business Concevoir et lancer des produits ou services innovants Manager des projets et des équipes pour maximiser la performance commerciale et opérationnelle Cette expérience académique complète mon profil pour des missions de consulting sales, marketing et growth.

Skill set

Categories