Freelancer profile translated to English.
Back to original languageAbout Fabián
I am a responsible and dynamic professional, committed to the development of new projects and avant-garde activities. Lover of challenges that positively impact the statistical and strategic results of the organization. Facilitator of teamwork and oriented towards achieving high standards of satisfaction.
Spanish
Native or bilingual
English
Conversational
French
Fluent
Remote only
Primarily works remotely
Experience
- Brandcci Ltda.Senior Consultant in Brand Strategy and Corporate CommunicationJanuary 2023 - Today (3 years and 5 months)Santiago Metropolitan Region, Chile
- Brand strategies andidentity coherencefor global and national accounts (SmurfitKappa, SIG Scholle IPN, Sacyr, CCU, Agrosuper, Colun, Snack Center, Corrupac, Maestra, CMF Envases).
- Communication and brand/editorial governance audits; KPI and dashboard definition.
- Project management and **supplier coordination**; on-time delivery and multi-channel consistency.
- Internal culture campaigns (food safety, security, sustainability) withmassive impact.
- Ministerio de Transportes y telecomunicaciones de ChileHead of Communication and CampaignsJanuary 2016 - December 2022 (6 years and 11 months)Santiago de Chile, Chile
- Planning and deployment of campaigns in the Metropolitan Region, aligned with national instructions.
- Supervision of awarded companies (tenders): quality, technical relevance, deadlines, and visual coherence of educational material.
- Monitoring of reach, participation, and adoption indicators; continuous improvement of content and deployment.
- CONASET-Comisión Nacional de Seguridad de Tránsito-ChileVisual Communication Specialist – National CampaignsJanuary 2010 - December 2015 (5 years and 11 months)Santiago de Chile, Chile
- Creative direction and integral execution of 10+ national campaigns: "Amárrate a la vida", "Amárralo a la vida" (SRI), "Qué hacer en caso de accidente", "Fatiga y conducción", "Drogas y conducción", "Uso de casco", "Verano seguro", "Peatón imprudente", etc.
*Editorial design and production of the "Jóvenes" Report(55 pages, PDF) with a high-level visual standard and replicable style for institutional publications. • Production of pedagogical/editorial materials (booklets, board games) and coordination of500,000+ print runsper campaign.- **Multichannel deployment**: national/regional press, **Santiago Metro**, public and digital spaces; **cumulative reach of 10M+**.
- Inter-institutional coordination (SENDA, Carabineros, INJUV, concessionaires).
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Education
- Licenciado en arte y diseño de las comunicaciones, Diseño y comunicación visual, generalUniversidad Tecnológica Metropolitana2012Licenciado en arte y diseño de las comunicaciones, Diseño y comunicación visual, general
- Diplomado en comunicación organizacional y liderazgo, Diseño y comunicación visual, generalUniversidad Tecnológica Metropolitana2011Diplomado en comunicación organizacional y liderazgo, Diseño y comunicación visual, general