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Fabian HerrmannFH

Fabian Herrmann

Fractional Chief Commercial Officer

€1,200/day
Berlin, DE
8-15 years

Average response time: 1 hour

About Fabian

Hi, I'm Fabi. I'm a ex-founder turned fractional Chief Commercial Officer.

I work with 2–3 companies at a time, fully embedded in the team, not advising from the sidelines. Engagements typically cover topics such as: GTM strategy, product market fit, commercial operating cadence, pricing and unit economics, and building the growth engine and team so it runs without me.

Alongside fractional work, I take on selected project-based engagements across venture building and commercial work, for companies where a full fractional retainer isn't the right fit.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Berlin (up to 20km)

Experience

  • 100north
    Founder & CCO
    November 2024 - Today (1 year and 8 months)
    Berlin, Germany
    I work with 2–3 companies at a time, fully embedded in the team, not advising from the sidelines. Engagements typically cover topics such as: GTM strategy, product market fit, commercial operating cadence, pricing and unit economics, and building the growth engine and team so it runs without me.

    Alongside fractional work, I take on selected project-based engagements across venture building and commercial work, for companies where a full fractional retainer isn't the right fit.

    Current and past engagements include leading the rebranding and go-to-market strategy for Seconds (formerly BMI Lab), and driving €10m+ in annual revenue across 8 e-commerce clients at SFXonline.
    Venture Building Commercial strategy Business plan Growth Strategy Team Leadership
  • Yuno
    Co-Founder & Chief Commercial Officer
    E-COMMERCE
    December 2021 - October 2024 (2 years and 10 months)
    Zürich, Switzerland
    • Co-founded and spearheaded all top line and growth efforts of the device-as-a-service startup
    • Secured nine figures in funding, scaling Yuno from 3 to 22 employees in < 2 years
    • Achieved >12k contracts and multimillion ARR (on target to EBITDA profitability in year 3)
    • Directly managed six reports overseeing the areas of marketing, CRM, design, category management, pricing, and business development
    Growth Strategy Venture Building Commercial strategy Entrepreneurship Start-up
  • Sparrow Ventures
    Venture Architect & Entrepreneur in Residence
    April 2021 - December 2023 (2 years and 8 months)
    Zürich, Switzerland
    Sparrow Ventures is a Zurich-based venture builder and growth equity investor.
    On the venture building side, Sparrow Ventures focus lies on building ventures across six distinct search fields:

    - Food & Beverage
    - Fintech
    - Last-Mile
    - Digital Health
    - Sustainability & Circular Economy
    - Commerce & Shopping

    We are an autonomous operating subsidiary of Migros – one of the largest retailers in Europe and launched with the mission to make a substantial contribution to the long term success of the overall group through systematically building innovative ideas into ventures and investing in growth-stage companies who have the potential to become the leader in their category. All ventures are guided by the Migros vision and build for the good of Swiss society.
    • Validated over 10 ventures across verticals (digital health, pharma, subscription models)
    • Built proprietary method for venture building, validation and financial modeling
    • Accelerated early stage growth of WePractice (multi-location practice for psychotherapists), scaling up client acquisition while bringing down customer acquisition costs by 50%
    Venture Building Business analysis Business plan Design Thinking Innovation

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Education

  • Advanced Growth Strategy Reforge
    Advanced Growth Strategy Reforge
  • Marketing Technology Reforge
    Marketing Technology Reforge

Skill set

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