Fabian Hase, Google Ads Expert - Performance Marketing & Digital

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Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

youlookperfect.at – Loungewear D2C - MODE & FASHION
D2C Fashion · Performance Max · Shopping · Remarketing
September 2021 - Today (4 years and 9 months)
› Restructured campaign structure with clear separation of Brand / Generic Search / Shopping-PMax / Remarketing
› Optimized product and category pages for benefit communication, trust signals, and bestseller placement; improved mobile UX
› Implemented value-based conversion tracking and KPI dashboard

+58% Revenue · ROAS 3.2 → 6.1 · +41% CR · -29% CPA · +47% qualified traffic
Calees – Brautlounge Düsseldorf - MODE & FASHION
Local Retail · Google Ads · Lead Generation
March 2022 - October 2022 (7 months)
› Realigned search campaigns for consultation-intensive, local search queries in the Düsseldorf/NRW region
› Optimized landing page for appointment bookings; incorporated clearer CTAs and trust elements
› Implemented tracking for appointment requests and contact forms

+42% Leads · +58% Website Inquiries · -35% Cost/Lead · +47% qualified traffic
backdra-fashion.de
Fashion · E-Commerce · Google Ads
June 2022 - February 2023 (8 months)
› Restructured campaign along product categories and search intentions
› Cleaned up shopping feed; optimized product titles for search relevance and click-through rate
› Equipped product pages with stronger user guidance and trust elements

+58% Revenue · ROAS 2.9 → 5.8 · +37% CR · -28% CPA · +43% qualified traffic

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Mechanical Engineering (Studies)
TU Berlin
2013
Maschinenbau (Studium)