Freelancer profile translated to English.
Back to original languageAbout Fabian
The biggest challenge in Data Driven CRM is rarely the lack of ideas – but rather the connection of marketing, data, and technology – from strategy to implementation.
This is exactly where I come in. I translate between two worlds: Marketing & Tech. I connect the strategy behind customer journeys with the data models, interfaces, and automations that support them.
I help D2C companies create more value from their customer relationships – with the right strategy (segmentation, lifecycle, retention), the appropriate automation (along the entire lifecycle), and a solid, scalable system underneath (data models, interfaces, deliverability). Implemented with technological openness.
Available as Consulting, Interim, or Project Lead.
German
Native or bilingual
Spanish
Basic
English
Fluent
French
Basic
Remote only
Primarily works remotely
Experience
- Next Level Coffee GmbHSenior CRM Manager (D2C / E-Comm)November 2025 - May 2026 (6 months)München, Germany
- Klaviyo audit of the existing account focusing on flow architecture, data structure, and deliverability
- Conception and setup of lifecycle journeys (Welcome, Post Purchase, Winback)
- Integration of Klaviyo with Shopify and Databricks for utilizing customer, event & IoT data
- Development of a segmentation logic based on IoT and customer data
- Conception and implementation of a lead scoring model
- SBK Siemens-BetriebskrankenkasseSystem Architect & Project Lead CRMMarch 2024 - October 2024 (7 months)
- Project management for the modernization of the marketing automation tool
- Stakeholder management (internal & external)
- Requirements analysis and system architecture: Target concept for data model and processes
- Translation of business requirements into technical solutions
- KELLER Group GmbHData & Automation Manager (D2C / E-Comm)May 2018 - July 2023 (5 years and 2 months)
- Integration of Salesforce Marketing Cloud including data architecture, data modeling & interfaces
- Administration & configuration of SFMC: Business Units, Users/Permissions, Sender Authentication
- Conception and implementation of automated journeys with Journey Builder & Automation Studio
- Data modeling in Contact Builder and conception of Data Extensions and SQL-based automations
- Technical interface between CRM, IT & BI
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Education
- Bachelor of ScienceLeopold Franzens University Innsbruck2016Bachelor of Science
- Bachelor of ScienceLeopold Franzens University Innsbruck2014Bachelor of Science
Certifications
- Klaviyo Product CertificateProof ID: 1645731112025
- Salesforce Marketing Cloud Email SpecialistProof ID: 61705212024