Fabian Eppinger

I’m Fabian, a full-stack eCommerce and Shopify expert from Munich with around 10 years of experience in digital business, conversion-focused development, and performance-driven online stores.

My background combines Shopify development, CRO, Klaviyo, landing pages, retention, and performance marketing. I’m not just focused on implementation, I think holistically about the full customer journey, from traffic and funnels to checkout, retention, and operational processes.

Over the years, I’ve co-built my own Shopify-based D2C brands and also worked freelance for client projects. My work includes custom Shopify themes in Liquid, Shopify app development, Checkout UI Extensions, customer account features, loyalty integrations, B2B ordering experiences, variant tables, tiered pricing, and high-performance landing pages.

Because I know both the technical and commercial side of eCommerce, I can help clients not only build custom features, but also improve conversion, customer experience, and internal efficiency.

Typical topics I can help with include:

Shopify development, Shopify Plus, Liquid, Shopify app development, Checkout UI Extensions, Klaviyo integrations, CRO, landing pages, customer journeys, retention flows, B2B features, Performance Marketing and custom eCommerce solutions.