FVFreelancer profile translated to English.
Back to original languageAbout Fabiana
Paid Media Performance Specialist with more than 3 years of experience in results-oriented campaigns.
I work with brands and businesses that need to scale their acquisition and promotion campaigns, optimizing each investment to generate real impact. I specialize in planning, execution, and analysis of multi-channel campaigns.
🔹 Platforms: Google Ads, Meta Ads, DV360, TikTok Ads, LinkedIn Ads, X Ads.
🔹 Services: Set up, optimization, audits, reports, and strategic consulting.
🔹 Industry: Experience in mass consumption and B2C and B2B lead generation.
🔹 Achievements: CPA reduction of up to 50% in B2C lead generation campaigns, even with decreasing budgets.
📈 In each project, I combine intelligent planning, focus on performance, and data analysis to improve concrete results.
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- Agencia QuirogaSenior Media PlannerJanuary 2024 - Today (2 years and 5 months)ArgentinaI design, execute, and optimize performance campaigns on platforms such as Google Ads, Meta Ads, DV360, TikTok Ads, LinkedIn Ads, and X Ads, oriented to concrete objectives such as lead generation, product promotion, and increased conversions.I take care of the complete campaign cycle:- Set up, configuration, and launch- Results analysis and report generation- Continuous optimization to improve CPA, CTR, and ROAS- Strategic audits and improvement recommendations- Media planning in multi-channel digital environments
- Agencia QuirogaJunior Media PlannerJune 2022 - January 2024 (1 year and 7 months)Argentina- Creation, analysis and presentation of reports- Verification and sending of materials- Implementation of guidelines in Google Ads, Meta Ads, Linkedin Ads, Tik tok Ads, Twitter Ads, DV360- Direct communication with clients and suppliers- Verification and sending of materials- Specs management
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Education
- Display Ads Programmatic Meta Certified Creative Strategy ProfessionalDisplay Ads Programmatic Meta Certified Creative Strategy Professional
- DigitalDigital House2022Digital