About Ezechiel
English
Native or bilingual
French
Native or bilingual
Experience
- LexisNexisTraffic ManagerSOFTWARE PUBLISHINGDecember 2022 - Today (3 years and 6 months)Paris, FranceAdvertising and Acquisition Campaigns: Management of SEA campaigns on Google & Bing and social platforms (LinkedIn, Meta, Tiktok). Optimization of advertisements and LeadGen & e-commerce acquisition strategies. SEO: Management & Supervision of public websites + online store, implementation of SEO strategies, and ensuring GDPR compliance. Conversion Rate Optimization: Focus on form optimization, creation of new landing pages, and overall improvement of website conversion rates. Digital Project Management: Website migration, e-commerce store, optimization of e-commerce platforms, and management of the development of digital channels for free trials and subscription solutions.
- Rentokil Initial,TRAFFIC MANAGERJanuary 2021 - August 2022 (1 year and 7 months)92100 Boulogne-Billancourt, FranceResponsible for digital acquisition campaigns – Google Ads, Facebook Ads & LinkedIn Ads (French market)(+20% revenue in 1 year, +30% new leads). Performance tracking, KPI analysis, and monthly reporting. Management & execution of website migration. Coordination of the creation and publication of landing pages, banners, and ads (HubSpot). Management of relationships with external agencies and service providers.
- Roche & Cie,Digital Communication and Marketing OfficerJanuary 2016 - January 2021 (5 years)Lyon, FranceManagement of the digital strategy to increase visibility and leads. Website management and optimization (SEO: Google 1st page). Management of digital campaigns: Facebook, LinkedIn & Google Ads campaigns. Management of media partnerships & press relations. Content creation (posters, guides, videos, newsletters). Community management & competitive intelligence.
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Education
- MasterINSEEC2017Master
- Bachelor's DegreeIHE2015Licence