Freelancer profile translated to English.

Description

13 years in the communication sector, specifically in media agencies. After several years as a digital media buyer at OMD, GroupM, and Publicis Media, I specialized within a mobile entity, managing a team and advising clients on their mobile strategy. I followed the evolution of this structure within GroupM Shopper as Shopper Consulting Manager. In this role, we supported clients in their Shopper strategy: understanding the consumer, implementing strategies to connect with them, and measuring business impact.

This 13-year experience has allowed me to implement acquisition and branding strategies within the digital and offline ecosystem for various client types (Travel, Auto, Transport, Banking/Insurance, etc.).

I wish to bring my media strategist knowledge to support your overall acquisition and awareness strategy. I have had the opportunity to assist numerous clients in achieving these objectives by defining levers, budgets, and formats while controlling acquisition costs.

I can assist you with offline, digital (display & social), or Shopper/Retail strategy.

My experience across these fields also enables me to coordinate projects as a Project Manager.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Ecole
Guest Lecturer
September 2021 - Today (4 years and 9 months)
Guest lecturer at IUT d'Evry, EFREI Paris, Sup de Pub Paris INSEEC, IUT Besancon, and De Vinci.
Module: Identifying Off & Online Communication Levers
Freelance
Freelance Media Planner (Off & Online)
PRESS AND MEDIA
July 2019 - Today (6 years and 11 months)
Paris, France
Currently freelancing to support clients with their media strategy (consulting & media buying team coordination) and their digital marketing (brand identity, content, owned and paid communication, acquisition strategy, digital project monitoring).

Several missions completed to date:
- Senior Display Trader for Publicis Media on the LVMH account: multi-country media recommendation and planning, campaign launch and monitoring, reporting
- Account Director for KR Wavemaker (GroupM) on the Mondelez account: multi-media brief taking, 2022 strategy and media recommendation, media buying expert coordination, media campaign monitoring and reporting
- Account Director for Mediacom (GroupM) on the Danone, Xiaomi, adidas accounts, etc.: multi-media brief taking, media strategy and recommendation, media buying expert coordination, media campaign monitoring and reporting
- Digital Communication for a real estate investment consulting agency (Support for Dreaméo's digital communication: Editorial planning and content creation for social networks & Google, Facebook, Instagram, LinkedIn, Taboola media planning, monitoring and reporting)
- eRetail Shopper Consultant for a media agency (Support for the media agency during an offensive pitch on eRetail issues: Analysis of the eRetail market in France, Targeting and tools, Measurement & KPIs, Responses to closed cases)
GroupM
Display Manager
DIGITAL AND IT
October 2012 - December 2014 (2 years and 3 months)
Paris, France
Head of Display Trading & Operations at GroupM, responsible for various tasks:
- Display media planning and strategic recommendations
- Negotiation and purchasing with ad networks
- Monitoring, optimization, and analysis of digital campaigns
Media Planning Recommendation Display Negotiation Purchasing