Freelancer profile translated to English.

Description

I am passionate about the potential of e-commerce and communication to transform businesses and generate positive results. If you are looking for an experienced, competent, and dedicated professional to contribute to your company's growth, I am ready to take on the challenge.

As an E-Commerce Manager, I have managed multiple product catalogs, created web content, and implemented effective marketing campaigns, including most of the Webmarketing levers (SEM, Emailing, etc.). I have also worked on improving the visibility of several websites and their conversion rates while closely monitoring key performance indicators.

From a technical perspective, I am comfortable with several CMS, including Magento, Wordpress, and Prestashop. My Graphic Design skills include using Photoshop, Premiere, and Canva to create impactful visual materials. In terms of project management, I have extensive experience with tools such as Redbooth, Slack, ClickUp, and Notion. I am also proficient with Google tools such as Analytics, Ads, Trends, and My Business. Finally, I am skilled in Marketplace management, with particular expertise in Amazon, Shopping Feed, and Mirakl.

Do not hesitate to contact me to discuss how I can help you achieve your goals.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Aix-en-Provence (up to 20km), Aubagne (up to 20km), Marseille (up to 20km)

SARL DTV
Manager
E-COMMERCE
June 2024 - Today (2 years)
La Bouilladisse, France
With over 10 years of experience in e-commerce, I am seeking new challenges in the digital field to leverage my skills as a digital project manager. I am passionate about innovation and the latest trends, which allows me to propose effective strategies tailored to the company's needs.
Social Media Webmarketing Strategy Marketplace SEO SEA SEM SMO Community Management Magento Wordpress Prestashop Shopify Amazon Web Services Google Analytics Google AdWords Wix
DELKO
Digital Manager
AUTOMOBILE
March 2024 - June 2024 (3 months)
Management and Optimization of advertising accounts, campaigns, and budgets (Google, Facebook, and LinkedIn Ads) for 140 points of sale (B2C) and for the franchise (B2B)
Analysis and Performance Monitoring (Google Analytics): B2B (+170% of inbound leads) / B2C (+25% of conversions / +40% of quotes and +60% of appointments booked in 3 months)
Netlinking and Backlinking: Via SemRush, Identification and removal of thousands of toxic backlinks, thus improving SEO health and domain authority.
Google Analytics Google AdWords Google Search Console Google Tag Manager Facebook Facebook Ads Meta Ads Meta Business Suite B2C B2B SEMrush Backlink SEO SEA SEM SMO Microsoft Excel Pivot Tables Project Management Google Drive Wix Magento Looker Studio Brevo Asana Mailchimp
Custom Arena
Web Project Manager
E-COMMERCE
January 2020 - December 2023 (4 years)
Marseille, France
Management of the website > www.gunnar.fr
*Digital Marketing Campaign

- Online advertising: Using Google Ads, Facebook Ads, and other advertising platforms to drive traffic to the site.

- **Email marketing**: Sending newsletters and promotions to build loyalty and increase sales.

* Search Engine Optimization (SEO)

**- Keyword Research**: Identifying relevant keywords and integrating them into the site's content.
- **Content Creation**: Writing blog posts that meet needs and improve search engine rankings.
- **Technical Optimization**: Improving URL structure and mobile adaptability.

* Partnerships and collaborations:

- **Link Exchanges**: Collaborating with other websites to improve referencing.
- **Influencers and Brand Ambassadors**: Working with influencers to promote the site and its products

* Analysis and continuous improvement:

- **Data Analysis**: Using tools like Google Analytics to track visitor behavior and identify areas for improvement.
- **A/B Testing**: Testing different versions of web pages to see which ones are most effective.

* Social media engagement:

- **Community Management**: Managing social media pages to build a community around the brand.
- **Interactive Content**: Posting contests and updates to increase engagement and attract new visitors.

* Special offers and promotions:

- **Discount Codes**: Offering promo codes to newsletter subscribers or new customers to encourage purchases.
- **Flash Sales and Special Events**: Organizing limited-time sales or special events to boost sales.

Also:
customer service (Chat, FAQ), product catalog management (website and marketplace),
Webmarketing Strategy Google AdWords Google Analytics Facebook Ads Twitter Ads Instagram Ads Brevo Sendinblue Newsletter Writing SEO SEMrush Blog SEO Netlinking Backlink Influencer Marketing A/B Testing Social Media Chatbot FAQ Marketplace Amazon Marketplace Mirakl Google Shopping