Freelancer profile translated to English.
Back to original languageAbout Melissa
SEA & Social Ads Expert | Google Ads • Meta Ads • Pinterest Ads
🔥 Certified Digital Acquisition Trainer (Google Ads and Meta Ads) / Paid Media Consultant (Google Ads/ Meta Ads/Pinterest)
🤝 +140 missions completed (Real Estate, E-commerce, Tech, Health, Parenting…)
✨ Rated 5/5 on all missions (+100)
❤️ WHY HIRE ME?
I support my clients with their challenges:
❤️ Digital Acquisition Strategy (Paid Media)
🔥 ROI-driven / LeadGen Campaign Management & Optimization
⚡️ Boost ROAS and free up marketing teams' mental load
⚡️ MY SERVICES
GOOGLE ADS
- Account Audit & Structuring
- Performance Max, Search, Display, Shopping, YouTube Campaigns...
- Daily Optimization (Smart Bidding, Ads, Audiences)
- Robust Tracking (GA4, GTM)
- Clear Reporting & Actionable Recommendations
SOCIAL ADS
- Meta Ads (Facebook / Instagram), LinkedIn Ads, Pinterest Ads, TikTok Ads
- Full Funnel: Acquisition, Retargeting, Loyalty
- Creative & Copywriting Strategies, A/B Tests
- B2B Lead Gen & DTC E-commerce
ACQUISITION STRATEGY
- 360° Diagnosis & Multi-Lever Strategy Plan
- Budget & Objectives (CAC, ROAS)
- Custom Dashboards
- Coordination with your teams / Creative & Development agencies
👩🏻💻 TRAINING
- SEM, Google Ads & Meta Ads Training (Beginner → Advanced)
- "Performance Marketing" Workshops for Marketing & Sales Teams
- 1:1 or Small Group Coaching, Practical Exercises & Theory
MY REFERENCES
+120 clients supported: Orange, Les Nouveaux Constructeurs, Reside Immobilier, O'CAOU, Les BabyGators, Lili Kiwi, Le Cercle, ATAWA.com, Le Cercle, Jubilé, Trendex..
◉ WHO AM I?
👩🏻💻Melissa| SEA & Social Ads Consultant passionate about performance
🎯 +12 years of experience – data-driven approach, test & learn method
🚀 My motto: keep it simple, effective, and profitable.
💬 **Free Audit of Your Campaigns and Strategic Advice**!
English
Conversational
Spanish
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- ResideTraffic Manager I SEA & SMAFebruary 2023 - January 2025 (1 year and 11 months)Montargis, FranceCreation and management of campaigns on Google Ads and Meta AdsAudience creationKeyword definitionStrategic monitoringBudget monitoringCompetitive monitoring
- O'CAOUTraffic Manager - Meta AdsFASHION AND COSMETICSFebruary 2025 - Today (1 year and 4 months)Paris, FranceAnalysis & design of acquisition strategy on Meta AdsCampaign creation & managementCreation of advertising formatsCopywritingCompetitive, budget monitoring and strategic advice
- LilikiwiExpert Meta AdsE-COMMERCEFebruary 2024 - Today (2 years and 4 months)Paris, France
Meta Ads:
Creation and management of Meta Ads campaignsAudience creationVisual creationCopywritingAB Testing implementationAdvice on Creative StrategyCompetitive & budget monitoringMonitoring and reportingStrategic monitoring and advice
Reviews
Recommendations
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Education
- Certification - Business StrategyHarvard Business School2023
- Title II - E-business Project Manager (VAE)Ecole Internationale de Management de Paris2017Grâce au Processus de la VAE ( Validation des Acquis de l'Expérience), j'ai pu faire valoriser mes 4 ans d'expériences et la formation dont j'ai bénéficié directement en contact avec mes prospects et clients. Ainsi, j'ai prouvé ma capacité à conduire différents types projets de communication digitale, des analyses préalables au suivi à long terme des stratégies mise en place et l'optimisation de celles-ci. Par ailleurs, j'ai passé ce diplôme en étant à temps plein au sein de l'Agence. Ce diplôme est reconnu au Niv. 2 (FR) & Niv. 6 (EU)
Certifications
- Google AdWords CertificationGoogle
- Certification - PinterestPinterest2022