About Arthur
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Experience
- JitenshaDevelopment of a landing page for drive-to-store on WebflowTRANSPORTATIONApril 2024 - May 2024 (1 month)Paris, FranceContext:Jitensha is a company specializing in the manufacture of artisanal bicycles, inspired by Japanese lifestyle. Their bikes are customizable and combine minimalist design with high-quality materials, offering both comfort and durability. The main objective of the project was to create a landing page to attract traffic through online advertising and generate in-store appointments to convert visitors into customers.Analysis and Strategy:Jitensha needed a high-performing landing page for a drive-to-store campaign, aiming to bring potential customers into their stores to try the bikes. The strategy consisted of designing an attractive and functional page, respecting Jitensha's existing graphic charter, while integrating forms for appointment booking and tracking tools.Design and Planning:The landing page design was created by myself, drawing inspiration from Jitensha's existing site to ensure visual consistency. I used Finsweet's Client-First method to ensure a clear and maintainable structure, and also integrated components from the Relume library to enhance the design.Development and Collaboration:Webflow development involved several technical challenges:• Design and Integration: Creation of a unique landing page respecting Jitensha's graphic charter, with particular attention to the color palette, typography, and spacing.• Appointment Booking Forms: Integration of native forms for booking in-store appointments, with different field types to collect necessary user information.• Tracking via Google Tag Manager: Implementation of tracking to measure the effectiveness of online advertising and optimize marketing campaigns.Improvements and Interactions:To meet Jitensha's specific needs, several specific features were implemented:• Custom Forms: Creation of personalized forms for booking in-store appointments, integrating various field types to capture detailed user information.• Mobile Adaptation: Ensuring the landing page is perfectly responsive, offering a smooth user experience on all device types.• Visual Consistency: Maintaining visual consistency with Jitensha's main site, using the same color palettes, typographies, and design elements.• Interactive Elements: Integration of specific animations to capture user attention and improve engagement on the page.• Conversion Optimization: Implementation of techniques to maximize the conversion rate of visitors into in-store appointments, such as strategic calls-to-action and a simplified user journey.Results and Impact:Jitensha's landing page enabled the company to generate qualified traffic to their stores, thereby increasing appointments and sales. The attractive design and form integration facilitated the conversion of visitors into potential customers. Precise tracking also helped optimize advertising campaigns for a better return on investment.Summary:This project for Jitensha demonstrated the effectiveness of a well-designed landing page for drive-to-store campaigns. By integrating advanced features and respecting the company's graphic charter, the project proved that Webflow is an ideal solution for specific digital marketing needs, while allowing for simplified management and improved conversion rates.
- UluleDevelopment of the Ulule site - Tools on WebflowSOFTWARE PUBLISHINGJanuary 2024 - February 2024 (1 month)Paris, FranceContext:Ulule, a crowdfunding platform, launched a third project called Outils Ulule (Ulule Tools), aiming to provide a series of tools and resources to help creators maximize their crowdfunding campaigns. This site, also hosted on a subdomain of Ulule, needed to offer an intuitive and interconnected interface, allowing users to easily navigate between different content types.Analysis and Strategy:The main objective was to create a site on Webflow, integrating multiple pages and a sophisticated CMS system with complex relationships between different collections. The strategy was to structure the CMS so that content could be easily linked, ensuring smooth navigation and simplified management.Design and Planning:The site's design was done in-house on Figma, including Desktop and Mobile versions. My role was to follow these precise designs to ensure Pixel Perfect integration. Finsweet's Client-First method was used to ensure a clear and maintainable structure. Additionally, components from the Relume library were used to enhance the site and speed up development.Development and Collaboration:Webflow development involved several technical challenges:• Webflow CMS Integration: Ensuring all pages and content are easily editable by the marketing team.• CMS Collection Relationships: Creating complex relationships between different CMS collections, allowing articles, categories, and subcategories to interconnect smoothly.• Page Flexibility: Creating CMS pages with modular sections, allowing blocks to appear or disappear based on specific needs.Improvements and Interactions:To meet Outils Ulule's specific needs, several advanced features were implemented:• Contact Forms: Precise integration of forms to ensure effective lead capture.• Animations and Interactions: Addition of subtle animations to improve user experience and make the site more engaging.• SEO Optimization: Implementation of best SEO practices to ensure good visibility from the site's launch.Results and Impact:The Outils Ulule site provided Ulule with a valuable resource for its users, facilitating access to crucial tools and information for their crowdfunding campaigns. The site was well-received by users, offering an intuitive interface and simplified content management for the marketing team. This success reinforced Ulule's confidence in using Webflow for future projects.Summary:This project for Outils Ulule demonstrated how Webflow can be used to create complex sites with sophisticated CMS relationships. The integration of advanced features and content customization proved that Webflow is a viable solution for complex projects, while offering simplified management for marketing teams.
- Inspire VillagesDevelopment on WebflowHOSPITALITYNovember 2023 - January 2024 (2 months)Paris, FranceContext:Inspire Villages is a chain of luxury campsites in France, offering stays in nature with all necessary comforts. The project involved consolidating several existing websites under a single brand, Inspire Villages, for their various camping destinations. The site needed to be attractive, functional, and allow for simplified content management by the marketing team.Analysis and Strategy:Inspire Villages needed a Webflow website to group its various campsites under a single platform. The objective was to create a high-performing and visually consistent site, integrating static and dynamic pages, as well as a blog section. The strategy was to structure the site so that each campsite destination could be easily managed and updated.Design and Planning:The site's design was created by an external UX/UI design specialist on Figma. My role was to follow these precise designs to ensure Pixel Perfect integration on Webflow. Finsweet's Client-First method was used to ensure a clear and maintainable structure. Additionally, components from the Relume library were used to enhance the site and speed up development.Development and Collaboration:Webflow development involved several technical challenges:• Webflow CMS Integration: Ensuring all dynamic pages, including blog pages, are easily editable by the marketing team.• CMS Structuring: Creation of numerous CMS collections to manage different campsite destinations, with custom fields for each destination.• Image Optimization: Implementation of optimization techniques to ensure fast loading times despite the intensive use of high-resolution images.• Google Analytics and SEO: Configuration of Google Analytics and SEO optimization to improve site visibility and track the performance of different pages.Improvements and Interactions:To meet Inspire Villages' specific needs, several advanced features were implemented:• Custom Pages: Creation of dynamic CMS pages for each destination, allowing easy customization of specific information for each location.• Image Optimization: Use of advanced techniques to reduce image file size while maintaining high visual quality.• Google Analytics and SEO: Full integration of tracking and SEO optimization tools to improve site visibility and performance.Results and Impact:The new Inspire Villages site allowed for the centralization and harmonization of the online presence of the various camping destinations. Thanks to simplified content management and performance optimization, the site improved user experience and online visibility. The marketing team can now easily update information and effectively manage promotional campaigns.Summary:The Inspire Villages project demonstrated how Webflow can be used to create a complex site with sophisticated CMS management, meeting high standards for design and functionality. The integration of advanced features and content customization proved that Webflow is an ideal solution for consolidating multiple sites under a single brand while offering simplified management for marketing teams.
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Education
- Experts Certification ExamWebflow2022
- Webflow BootcampINIT Program2021Les enseignements : 1️⃣ Fondamentaux 📍Base Web & HTML 📍Base CSS 📍Maitriser l'interface 📍Maitriser les settings 📍Structure - Unités / Position / Display / Display Flex / Display Grid 📍Maitriser la structure 📍Maitriser le style 📍Maitriser le responsive 2️⃣ Medium 📍Layout & Basic 📍Typo, Image & Vidéo 📍Formulaire 📍CMS & Pages Dynamiques 📍Les Symboles 📍Référencement (SEO) 📍Animation - Etats & Transition 📍Animation - Scroll (simple) 📍Le Custom Code 📍Mise en ligne 3️⃣ Avancé 📍Animation - Clic/Survol 📍Animation - Scroll 📍Animation - Scroll Horizontal 📍Animation - Suivi de souris 📍Media - Lottie 📍Animation - 3D dans Webflow 📍CMS - Avancé 📍eCommerce - Démarrer 📍eCommerce - Stripe & Paypal 📍eCommerce - Produits 📍eCommerce - Configuration 📍eCommerce - Emails 📍Mise en pratique