Excel Ekpo

As an E-Commerce Marketing & Website Design Specialist at Estas.ru, I worked with e-commerce businesses and online brands to accelerate E-Commerce Growth through Website Design, Website Development, Website Optimization, SEO Optimization, and Search Engine Optimization (SEO), helping businesses increase online visibility, customer engagement, and revenue.

I specialized in creating and optimizing Shopify and WooCommerce online stores, delivering Landing Page Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Conversion Optimization, Sales Funnel Optimization, Website Performance Optimization, and User Experience (UX) Optimization to improve customer journeys and maximize conversions.

I also developed Email Marketing and Klaviyo Email Marketing campaigns while implementing Growth Marketing and Performance Marketing strategies that strengthened brand awareness, increased customer retention, and supported long-term business growth.

By combining strategic digital marketing with conversion-focused website solutions, I helped startups and established e-commerce brands build high-performing online stores designed to improve search visibility, increase conversions, and deliver measurable business results.

As a SEO & Digital Marketing Consultant at Wix, I helped businesses improve their online presence through SEO Optimization, Search Engine Optimization (SEO), Website Optimization, and Digital Marketing Strategy, increasing website visibility, organic traffic, and search performance.

I worked with startups and established businesses to optimize Wix websites, improve Website Performance Optimization, enhance User Experience (UX), and implement Landing Page Optimization, Conversion Rate Optimization (CRO), and Conversion Optimization strategies that increased user engagement and generated more qualified leads.

My responsibilities included conducting SEO audits, keyword research, on-page SEO, technical SEO, content optimization, and developing Growth Marketing and Performance Marketing strategies to strengthen online visibility and improve search engine rankings.

By combining SEO best practices with conversion-focused website improvements, I delivered scalable digital solutions that helped businesses attract the right audience, improve website performance, increase conversions, and achieve long-term business growth.

As a Website Design & Optimization Specialist (Shopify), I worked with e-commerce brands to build and improve high-performing online stores focused on E-Commerce Growth, Website Design, Website Development, Website Optimization, and Shopify Website Design.

I specialized in creating and optimizing Shopify stores that improve User Experience (UX), enhance Website Performance Optimization, and increase conversions through Conversion Rate Optimization (CRO), Conversion Optimization, and Landing Page Optimization strategies.

My work included improving product pages, optimizing store structure, enhancing navigation flow, and applying SEO Optimization and Search Engine Optimization (SEO) techniques to increase visibility, organic traffic, and overall store performance.

I also supported businesses with Sales Funnel Optimization, Online Store Optimization, and Growth Marketing strategies to help them attract the right audience and convert more visitors into paying customers.

Through a combination of design, SEO, and conversion-focused optimization, I helped Shopify brands build scalable e-commerce systems that improve engagement, increase sales, and support long-term business growth.