Freelancer profile translated to English.
Back to original languageAbout Ewa
Branding consultant specializing in wine, spirits, and winetech (Evin Law).
The problem in the world of wine and spirits is not know-how.
But making it known.
How to differentiate yourself in such a competitive sector?
How to create a brand sought after and desired by consumers?
Which channels to favor? What tone to adopt?
What actions should be prioritized to increase your revenue?
You are a player in the wine and spirits industry and you want to:
- build an attractive and absolutely unique brand
- deploy highly targeted, coherent, and effective communication
- develop a brand image that finally reflects the quality of your products
- become a benchmark in your sector
You are in the right place â
đ The missions I most often undertake are:
- Consulting and support in global communication
- Positioning, Tone & Brand Identity (Branding except visual identity)
- LinkedIn Ghostwriting
- Communication Strategy (excluding PR)
- Social media strategy (TikTok, Instagram, FacebookâŠ)
- Communication campaigns
- Copywriting
- Storytelling
đ A few words about me
Deeply attached to the world of Wine and Spirits, I have been working in the sector for 7 years.
Wineries, regional organizations, brands, large groups, and wine shops: I have collaborated with several players in the wine world.
Today, I transmit the know-how of innovative players in wine and spirits through communication.
Ready to take action?
Do not hesitate to contact me đ
French
Native or bilingual
English
Native or bilingual
German
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Montpellier (up to 50km), Narbonne (up to 50km), Bordeaux (up to 50km)
Experience
- FreelanceBranding/Communication ConsultantWINE AND SPIRITSNovember 2019 - Today (6 years and 7 months)Paris, FranceSince 2019, I have been supporting innovative players in the wine and spirits world in their communication strategy.I support them at various levels: from communication strategy to managing deployment across all their online/offline communication channels (advertising campaigns, website, social networks, sales pitch, storytelling, POS displays).âą Communication consulting and supportâą Communication strategyâą Brand content (Evin Law)âą Storytellingâą Project managementCollaborations: ChĂąteau de Paraza, Domaine Capmartin, Chantovent, Winemaker.com, Cave Cordier (InVivo), Domaine du Poujol, La French Bulle, VinoVirtual, la WineTech, Les Fibreries de Touraine, ChĂąteau EDMUS, and others.
- MouskMember and Co-founderCONSULTING AND AUDITSOctober 2020 - January 2022 (1 year and 3 months)Paris, FranceA true "core" of experts, Mousk supports brands/companies in co-creation who wish to create differentiating brands and messages through strategies that capitalize on human beings and their emotions. Ideas and causes that I am passionate about defending and championing on impact projects.Collaborations: La Préfecture de la DrÎme as part of the France Relance plan, Aravolte, Jiminee, Oopercast...
- LEGRAND FILLES ET FILSCommunication OfficerWINE AND SPIRITSNovember 2017 - July 2020 (2 years and 8 months)Paris, FranceCorporateâą Employer brand developmentDigital Marketingâą Social media management - KPIs, reportingâą Competitive intelligence and benchmarkingâą Website administrationâą Emailing - KPIs, reportingCommunicationâą Content writing and communicationâą Creation of premium content for HNI clients (print materials and newsletters)âą Project monitoring with external service providers
Recommendations
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Education
- Master of Business Administration (MBA), Wine Tourism and CommunicationInstitut Supérieur du VinMaster of Business Administration (MBA), Wine Tourism and Communication
- Professional Master 1 in International Project Negotiation (all), International and Intercultural CommunicationUniversité Paul Valéry (Montpellier III)Master 1 pro LEA Négociation de Projets Internationaux (an all), Communication internationale et interculturelle
Certifications
- WSET Level 2Wine & Spirit Education Trust
- WSET Level 3Wine & Spirit Education Trust