Freelancer profile translated to English.

Description

Hi, I'm Evgeniya.

I build tracking, SEO, and automation systems for companies with messy data and marketing processes stuck in spreadsheets and hope.

What I do

→ Tracking & Analytics:GA4, GTM, Data Layer, Server-Side Tracking, Schema.org. Clean architecture, not patchwork solutions.

→ **SEO**: Technical SEO, content architecture, E-E-A-T, internal linking, structured data. Also, agent-based SEO systems: automated competitor analysis, content production, and reporting.

→ AI Automation:Agent-based systems for lead enrichment, scoring, CRM routing, and content production. Real pipelines based on LLM APIs, workflow tools, and CRM integrations.

→ **Audits**: You usually don't come with a checklist, but with a question: Why is there no traffic? Why isn't any channel working? Why is so much budget spent on staff without measurable results? I find the answers. Also as an independent second opinion on agency work, without selling my own implementation in the end. From a one-day spot-check to a two-week in-depth audit.

→ **BI & Reporting**: SQL, Python, Looker Studio, Power BI, Qlik. Custom dashboards in hours, not weeks.

What I don't do

No hope marketing. No ChatGPT prompts as an "AI strategy." No 80-page PDFs. Either show the direction or build it. Not the middle ground where nothing happens.

Who I am

14+ years in Digital:Web analytics, SEO, and data-driven marketing. Master's in Applied Statistics (TH Köln). Previous roles include Senior Web Analyst at MEDION AG and currently as an AI Automation Consultant for a B2B SaaS provider in the DACH region.

Remote, with a clear scope. Fluent in German and English.

If you have an idea you don't want to build alone — write to me.

Languages

German
Native or bilingual
English
Fluent
Russian
Native or bilingual

Workplace preferences

Can work on-site

Düsseldorf (up to 50km)

KI-Automatisierung
Data & Marketing Consultant
SOFTWARE PUBLISHING
January 2024 - Today (2 years and 5 months)
Düsseldorf, Germany
Building tracking architectures (GA4, GTM, Data Layer, Schema.org), KPI frameworks, and measurement plans for mid-sized B2B clients in the DACH region. Conceptualizing and implementing AI-powered business process automation – from lead generation and data enrichment to scoring engines and CRM workflows, to automated content production. Focusing on pipelinesfor existing processes that actually run, rather than concepts that only exist in slides.
Artificial Intelligence Marketing Automation Go-to-Market (GTM) Strategy
Adversign Media GmbH
Temporary Project Work AI Automation & Go-to Market
SOFTWARE PUBLISHING
January 2025 - January 2026 (1 year)
Düsseldorf, Germany
Responsible for the GTM implementation of two products: contboxx Vault (on-premises AI knowledge platform for regulated industries in the DACH region) and Dinio (e-paper tabletop tablet for the gastronomy sector). Built the entire GTM infrastructure including AI-powered lead pipeline with data enrichment and scoring engine, CRM routing in Zoho, cold outreach architecture across multiple warmed sending domains, SEO content automation via an agent-based system, and complete GDPR documentation. Additionally, conducted market, target group, and competitor analyses for B2B SaaS and B2B hardware in the gastronomy segment.
Go-to-Market (GTM) Strategy SEO
MEDION AG
Senior Web Analyst
E-COMMERCE
January 2021 - January 2024 (3 years)
Essen, Germany
Conceptualized and implemented a company-wide data layer and integrated raw data into BI systems (SQL, Python, Qlik). Optimized tracking infrastructure (Google Analytics, Google Tag Manager) for e-commerce platforms with high traffic volumes. Responsible for the migration to Google Analytics 4 – from architecture conception and data layer adjustments to data quality validation post-cutover. Derived data-based recommendations for conversion optimization and improved paid media performance, in close coordination with marketing, product, and engineering teams.
Google Analytics 4 Qlik SQL KPI Dashboards Business Intelligence