Freelancer profile translated to English.

Description

I help companies leverage their customer data to boost their marketing performance: ad-hoc analyses, segmentation, targeting, automation, and data storytelling.

My main tools/languages: Python, SQL, Power BI

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Russian
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 30km)

CHANEL
Data analyst
LUXURY GOODS
October 2023 - July 2025 (1 year and 9 months)
Paris, France
Performed CRM & Customer Analytics for European divisions and top management
Produced strategic reporting and presented insights to business and decision-making teams
Analyzed purchasing journeys, loyalty, clienteling, and sales performance to identify growth and optimization levers
Supported business teams in utilizing data and CRM/reporting tools
Structured and industrialized analyses using SQL, Python, and Power BI (templates, documentation, best practices)
Python SQL CRM Microsoft Power BI Salesforce
Dataneo
BI Manager
DIGITAL AND IT
May 2022 - January 2023 (7 months)
Suresnes, France
Managed and ensured the reliability of data flows and CRM targeting for clients
Developed and evolved SAS data processing in response to business and client needs
Coordinated a BI team and provided support on technical and analytical topics
Contributed to the industrialization of data practices (Git, documentation, standardization)
SAS Python SQL Git CRM
Lacoste
CRM Data Analyst
RETAIL (LARGE RETAILERS)
August 2019 - May 2022 (2 years and 9 months)
Paris, France
Served as the reference for the customer database across 15 markets
Created, modified, and debugged reports
Performed ad-hoc analyses: customer profiling (market/segment/period), sales and balances, counts, cross-selling, analyses for marketing budget estimation
Campaigns: targeting, stratified sample selection, analysis and profitability calculation (additional revenue)
Audited the customer database for new countries: participated in creating business models for the loyalty program launch
Industrialized customer segmentation for two countries
SAS SQL CRM