Freelancer profile translated to English.
Back to original languageAbout Eve
STYLING & POINT OF SALE OPTIMIZATION
Visual stylist & field merchandiser, I optimize stores to sell more.
With over 10 years of experience in fashion and ready-to-wear, I help
stores stage their collections, tell their story, and
maximize their revenue.
Stylist's eye + commercial logic
Specialist in mannequins, silhouettes & window displays
100% operational field support
MY EXPERTISE
Visual Merchandising
Zoning, facing, linear, product presentation, visual
flow, commercial storytelling, traffic flow.
Mannequin & Window Display Styling
Creation of coherent silhouettes, adaptation to
collections, staging according to brand and
seasonal codes.
Customer Journey & Commercial Performance
Store organization to trigger purchases,
identification of cold spots, cross-selling,
experience optimization.
MY FIELD ADVANTAGE
10 years in ready-to-wear
7 stores managed
A stylist and commercial vision
A concrete, 100% operational approach
A "Mary Poppins" kit always ready to act on
site: pliers, sewing kit, gaffer tape, express ironing,
presentation tools...
MY SERVICES
Visual audit and product repositioning
New collection implementation
Creation of daily merch routines (15
minutes/day)
Silhouette creation and mannequin styling
Window display redesign or animation
15min/day merchandising routine (checklist
provided)
Monthly visual monitoring subscription
French
Native or bilingual
Can work on-site
Marseille (up to 50km), Aix-en-Provence (up to 50km), Cassis (up to 50km)
Experience
- ILS M'ONT FAIT CONFIANCERetail Ready-to-Wear ManagerRETAIL (SMALL BUSINESS)October 2014 - October 2024 (10 years)Marseille, France
10 YEARS OF RETAIL EXPERIENCE
Izac - Store Manager - 2 stores -
Customer support with complete looksImplementation of high-end silhouettes and window displaysCross-merchandising according to product typology(suits, casual, accessories)Reorganization of the corner according to seasonalityJennyfer - Store Manager - 3 stores
Complete visual merchandising (product, linear, window displays)Optimization of the customer journey in line with the targetadolescent/young adultHighlighting promotions and capsule collectionsField coordination with the sales teamBershka - Marseille / Visual Merchandising - Men's Universe
Implementation of product silhouettes & window displaysManagement of new arrivals, best-sellers, and rotationsMannequin styling & adaptation of the brand guidelines to the urbanmale targetStore organization according to heat zones
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Skill set
Categories
- Other