Freelancer profile translated to English.

Description

Public Services | E-commerce | Marketing Strategy | Operational Deployment |

+ 20 years of achievements: e-commerce, digital, 360° marketing, UX, CRM, product owner, CRO, RGAA, DLNUF

I support start-ups, scale-ups, SMEs, large groups, and public organizations in their quest for performance, particularly through digital transformation. I facilitate the achievement of decisive growth milestones.

As the person responsible for digital products, customer experience, and satisfaction, I ensure the overall performance of the brand, customer marketing, and ROI.

I orchestrate marketing/creative/data skills, unite cross-functional teams (IT, finance, HR, logistics) around the objective, and lead projects in agile mode.

Manage teams, sales, and budget with reporting to CEO/General Manager.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Lille (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Bordeaux (up to 50km)

DINUM
Independent Consultant
PUBLIC SECTOR
January 2022 - Today (4 years and 7 months)
Paris, France
The Essential Steps Observatory. Optimizing the performance of digital services for Ministries: Justice / Labor / Health and Solidarity / Prime Minister's Services and Independent Administrative Authorities. I assist a hundred online administrative procedures and/or services in delivering an inclusive and optimal user experience, from user research to the deployment of optimizations, to measure their impact on user satisfaction.
Digital Transformation Public Services Project and Team Management Customer Satisfaction Strategic Planning
Assurance Maladie
Marketing and Innovation Manager
March 2018 - June 2019 (1 year and 3 months)
93000 Bobigny, France
Rollout of the digital transformation strategy for health services. Deployment of the omnichannel customer marketing approach. Development of digital uses for insured individuals, companies, and healthcare professionals. Management of the technical-commercial team (12 people). Marketing Steering Committee Lead. Representation of CPAM 93 in national bodies related to innovation, customer marketing, and digital/online uses.
Assurance Maladie
Assistant Manager, Customer Feedback Marketing
December 2015 - February 2018 (2 years and 2 months)
93000 Bobigny, France
Voice of the customer: rollout of the digital transformation strategy for health services. Deployment of the omnichannel customer marketing approach. Development of digital uses for insured individuals, companies, and healthcare professionals.