Freelancer profile translated to English.

Description

Marketing graduate with an analytical profile, specializing in business development, strategic marketing, and competitive intelligence. Accustomed to working in flexible and multicultural environments. I have proven experience in loyalty and customer retention programs. I am a results-oriented person focused on objectives. I have the ability to work in a team, communication skills, multitasking, and high tolerance for frustration.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

Coloplast
Business Analyst
PHARMACEUTICALS INDUSTRY
June 2024 - Today (2 years)
Madrid, Spain
►Development, improvement, and implementation of both standardized and ad hoc reports to meet organizational needs.
►Support of reporting databases using Power BI and other reporting tools.
►Preparation of advanced analysis reports in Excel using data from multiple sources and reporting tools.
►Management of sales databases and CRM systems.
►Collection of monthly, quarterly, and annual KPIs.
Salesforce
Coca Cola Europacific Partners
Channel Developer Horeca
RETAIL (SMALL BUSINESS)
August 2023 - October 2023 (2 months)
►Identification of market and customer opportunities and threats.
►Monitoring of competitor activity.
►Analysis of new consumer trends.
►Business development with clients aligned with CCEP priorities.
►Prioritization and planning of actions according to strategic priorities.
►Dimensioning of plans.
►Management of the associated budget, ensuring its optimization and return.
►Definition of objectives and mechanics.
►Management of actions with Legal, Shopper, and RGM.
►Communication of plans to the Commercial Support team for management in systems.
►Coordination of CDE needs that support the channel strategy.
►Control and analysis of executed and designed actions.
Marketing Channel Marketing Presentations Data Analysis Teamwork Product Launch Problem Solving
SanCor Salud
Loyalty Analyst
HEALTH AND WELLNESS
April 2021 - December 2022 (1 year and 8 months)
►Competitive Intelligence Analyst.
►Development of Loyalty Programs.
►Search for partners for loyalty program adhesion and development of strategic alliances.
►Negotiation of benefits and operational agreements.
►Contact with partners for the maintenance and renewal of benefits. Delivery of advertising and communication materials.
►Development of proposals for program promotion campaigns to Associates.
►Maintenance and updating of websites or sites used for Program communication.
Business Intelligence Customer Loyalty Digital Marketing Contract Negotiation Strategic Alliances Customer Retention Competitor Analysis