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Evelyn León CuevasEL

Evelyn León Cuevas

Junior SEO Consultant | Online Catalog Manager

€150/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Evelyn

Hello! I'm Eve, I have over 2 years of experience working in a startup, developing projects for search engine optimization (SEO): Editing and creating blog articles, creating content for E-commerce (Product sheets, categories, and subcategories). Objective: improve organic positioning and therefore conversion.
My skills: Keyword research, technical SEO, On-page SEO, ease in content writing adopting the brand's communication style, and I can contribute ideas focused on Digital Marketing.
  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km), Madrid (up to 75km)

Experience

  • Dentaltix
    Online Catalog Manager
    May 2021 - September 2021 (4 months)
    Madrid, Spain

    • Creation, organization, and maintenance of product categories.
    • Review of product categories to assign attributes.
    • Incorporate new products, phase out discontinued ones, and manage product exclusions.
    • Creation and organization of category menus. Cross-Selling actions.
    • Price updates and error detection in their configuration.
    • Incident management and resolution.
    • Search optimization.
    • Coordination and supervision of the catalog team in the development of product sheet descriptions and images.
    • Product sheet optimization.
    • Recruitment and selection of interns. Business tutor and responsible for their practical training.
  • Dentaltix
    Digital Content
    December 2019 - May 2021 (1 year and 5 months)
    Madrid, Spain

    • Creation of content marketing oriented towards SEO positioning.
    • Coordination and planning of the writing team.
    • Internal training for the team on SEO best practices.
    • Improvement and optimization of web content (blog, brands, categories, and product sheets) to achieve greater visibility and increase conversion rates.
    • Generate organic traffic through keywords related to the sector.
    • Coding of articles in HTML language aimed at improving web positioning in search engines (Google).
    • Study of keywords and competitors.
  • Dentaltix
    Digital Marketing Technician
    June 2019 - November 2019 (5 months)
    Madrid, Spain

    • Creation of articles for the Blog (SEO).
    • Improvement of existing articles to ensure the quality of organic positioning and the brand's communication style.
    • Creation of product sheets for manual and automatic incorporation into the catalog.
    • Design of Newsletters with Mailerlite to send to the customer database.
    • Resolution of product-related incidents.
    • Creation of landing pages for specific marketing campaigns.
    • Internship contract.

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Education

  • University Master's Degree in E-commerce
    Complutense University of Madrid
    2019
    Máster Universitario en Comercio Electrónico
  • Bachelor's Degree in Administration, Specialization in Marketing
    Rafael Belloso Chacín University
    2016
    Licenciada en Administración, Especialidad en Marketing

Skill set (9)

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