Freelancer profile translated to English.
Back to original languageAbout Evelyn
Hello! I'm Eve, I have over 2 years of experience working in a startup, developing projects for search engine optimization (SEO): Editing and creating blog articles, creating content for E-commerce (Product sheets, categories, and subcategories). Objective: improve organic positioning and therefore conversion.
My skills: Keyword research, technical SEO, On-page SEO, ease in content writing adopting the brand's communication style, and I can contribute ideas focused on Digital Marketing.
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km), Madrid (up to 75km)
Experience
- DentaltixOnline Catalog ManagerMay 2021 - September 2021 (4 months)Madrid, Spain• Creation, organization, and maintenance of product categories.• Review of product categories to assign attributes.• Incorporate new products, phase out discontinued ones, and manage product exclusions.• Creation and organization of category menus. Cross-Selling actions.• Price updates and error detection in their configuration.• Incident management and resolution.• Search optimization.• Coordination and supervision of the catalog team in the development of product sheet descriptions and images.• Product sheet optimization.• Recruitment and selection of interns. Business tutor and responsible for their practical training.
- DentaltixDigital ContentDecember 2019 - May 2021 (1 year and 5 months)Madrid, Spain• Creation of content marketing oriented towards SEO positioning.• Coordination and planning of the writing team.• Internal training for the team on SEO best practices.• Improvement and optimization of web content (blog, brands, categories, and product sheets) to achieve greater visibility and increase conversion rates.• Generate organic traffic through keywords related to the sector.• Coding of articles in HTML language aimed at improving web positioning in search engines (Google).• Study of keywords and competitors.
- DentaltixDigital Marketing TechnicianJune 2019 - November 2019 (5 months)Madrid, Spain• Creation of articles for the Blog (SEO).• Improvement of existing articles to ensure the quality of organic positioning and the brand's communication style.• Creation of product sheets for manual and automatic incorporation into the catalog.• Design of Newsletters with Mailerlite to send to the customer database.• Resolution of product-related incidents.• Creation of landing pages for specific marketing campaigns.• Internship contract.
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Education
- University Master's Degree in E-commerceComplutense University of Madrid2019Máster Universitario en Comercio Electrónico
- Bachelor's Degree in Administration, Specialization in MarketingRafael Belloso Chacín University2016Licenciada en Administración, Especialidad en Marketing