Freelancer profile translated to English.
Back to original languageAbout Evelyn
I am data and analysis-savvy, love evaluating KPIs, and optimizing the customer journey based on data-driven insights. I approach challenges with a solution-oriented mindset and specifically develop strategies to achieve company goals.
German
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- COOPSenior Project Manager Marketing CommunicationE-COMMERCEFebruary 2022 - Today (4 years and 4 months)Basel, Switzerland
- Strategy, planning, implementation, optimization, and controlling of performance marketing campaigns for Meta (Facebook, Instagram), Google Ads (SEA, Shopping, Pmax, Demand Gen, App), and Display Programmatic Advertising
- Coordination and collaboration with external agencies in all channels with own operational involvement
- Analysis and reporting across all channels using Floodlight, GA4, and Looker Studio
- Identifying potential for new channels and opportunities, creating target group-specific lists as a strategic basis from various sources to contribute to customer processing in the customer journey
- A/B testing based on advertising material aspects and landing pages
- Further development of existing data for the overall picture (e.g., clarification of marketing mix modeling)
- Independent budget management across performance channels
- Presentations on various business cases within the Coop Group
- Further development of feed management
- Onboarding of interns
- Zurich Insurance Company LtdPerformance Campaign ManagerBANKING AND INSURANCEMay 2020 - January 2022 (1 year and 8 months)Zürich, Switzerland
- Google Ads Search (Strategy, keyword analysis, consulting, implementation, setup, reporting) & Microsoft Advertising with bidding strategies SA360
- Google Display Network (Strategy, consulting, implementation, setup, reporting)
- Programmatic campaigns (Strategy, consulting, implementation, setup, reporting) with DV360 & CM360 (GMP)
- Direct media buying via GMP
- Consulting internal stakeholders on the sales funnel in SEA & Display/Video
- Contract negotiations with external partners
- Independent management of invoices & budgets in SEA & Display/Video
- Support in the implementation of marketing automation
- Preparing presentations on various business cases
- Further development of feed management
- Assistance in designing a performance-oriented website
- Supervision of apprentices and interns
- Dept AgencyProject Manager Digital AdvertisingJanuary 2018 - May 2020 (2 years and 4 months)Zürich, Switzerland- Google Ads Search (keyword analysis, consulting, setup, reporting) & Bing Ads with bidding strategies Sa360 & inventory campaigns (SA360)- Google Shopping & Google Display Network (consulting, setup, reporting)- Feed processing (analysis, setup, processing, Merchant Center & ProductsUp)- Customer support & strategy consulting- Reporting (Google Data Studio)- Google Analytics (analysis, goals tracking & audiences)- Programmatic campaigns (setup, optimization, reporting) with GMP
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Education
- End of June 2016, Communication Science, Film StudiesUniversity of Zurich2016Ende Juni 2016, Publizistik- und Kommunikationswissenschaft, Filmwissenschaft
- Business AdministrationUniversity of Zurich2012Wirtschaftswissenschaften