About Evelien
Dutch
Native or bilingual
German
Conversational
English
Fluent
Thai
Basic
Experience
- KloowseFounder & Digital MarketeerDIGITAL AND ITNovember 2025 - Today (8 months)Breda, NetherlandsKloowse is my own digital marketing agency, focused on organizations within the healthcare and welfare sector. The focus is on making information accessible to clients, so they can quickly understand what is relevant to them and make choices with confidence. I help clients with a strong online positioning through strategic, user-friendly, and people-centered digital communication. Clients include LifeAct Coaching and Goldn Soul Beauty & Care.Key Responsibilities:- Developing digital marketing strategies tailored to the target audience, brand identity, and information needs of clients- Designing and realizing user-friendly websites (built with a UX focus and accessibility in mind)- Creating clear, understandable, and converting content for websites and social media- Setting up and managing social media strategies and campaigns- Designing chatbot flows that offer information in a structured and accessible way
- EssentConversation DesignerENERGY AND UTILITIESMarch 2023 - September 2025 (2 years and 6 months)'s-Hertogenbosch, NetherlandsEssent provides sustainable energy solutions to private and business customers. In my role as Conversation Designer, I designed chatbot dialogues, conducted customer research, and developed clear content to improve the digital user experience and make complex information understandable.Key Responsibilities- Designing and optimizing conversational flows for chatbots and digital assistants- Conducting qualitative and quantitative customer research to gain insight into needs and pain points- Translating complex customer questions into simple, understandable answers- Collecting and analyzing user feedback to improve dialogues- Collaborating with multidisciplinary teams on customer-focused digital solutions- Ensuring a consistent, clear, and empathetic communication style
- Mobile WaterUX Researcher/Conversation DesignerDIGITAL AND ITJuly 2020 - July 2025 (5 years)Breda, NetherlandsMobile Water is a digital agency specializing in designing digital experiences, including mobile applications, chatbots, and landing pages. In my role as UX Researcher / Conversation Designer, I was responsible for researching user needs and developing effective, user-friendly chatbot dialogues.Key Responsibilities:- Designing and optimizing conversational flows for chatbots and digital assistants- Conducting qualitative and quantitative user research to gain insight into customer needs and behavior- Translating insights into clear, accessible content and dialogues- Collaborating with clients such as the Ministry of Defence, the municipality of Amsterdam Zuidoost, and MEE- Developing interactive and user-friendly digital experiences based on UX principles
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Education
- MSc Communication and Information Sciences: New Media DesignTilburg University2023Master thesis: “Chatbots in Healthcare: How the Conversation Type and Interaction Mechanism Can Influence User Experience and Perceived Anthropomorphism” Courses: - Human Media Interaction Theory - Language Technology & Society - Rapid prototyping - User Experience Design - Virtual, Augmented, & Mixed Reality - Usability and UX evaluation - Interactive Storytelling - Cognition of Visual Narratives Upon completion of this track, you will obtain an MSc in Communication and Information Sciences, with the specialization New Media Design listed on your diploma. You know what added value new media can have within a wide range of domains and how to put the user at the core of the different design phases. You also have the skills to test designs and to advise clients and customers about process or design improvements.
- Pre-master Communication and Information SciencesTilburg University2022During this program I have followed the courses Academic English, Statistics, Methodology, and Research Seminar. I chose Human Centered Design as my elective course.