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Eve LacosteEL

Eve Lacoste

Marketing Consultant | Strategy & AI

€450/day
2 projects
Six-Fours-les-Plages, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Eve

You don't have (or no longer have) the time to structure your marketing.
Your communication is moving forward... but without a clear direction.

You know it's strategic, but between managing the business and operational priorities,marketing often takes a back seat.

And today, another question arises:

How to integrate AI into your work methods without losing coherence or quality?

🎯 That's exactly where I come in.

I help SMEs and startups structure their marketing and modernize their practices by integrating artificial intelligence tools in a concrete and useful way.

📈 My role: to transform your ideas into action plans, your insights into effective content, and your marketing into a clearer, smoother, and more effective system.

With over 15 years of experience in marketing and communication, I specialize in:

• Editorial strategy (social media, content, communication line)
• Content creation (articles, newsletters, posts, visuals)
• Structuring marketing processes
• Integrating AI tools to improve efficiency and productivity

💡 My goal is simple:to help you gain visibility, coherence, and efficiency, while freeing up your time on communication.

🤝 My clients particularly appreciate my reliability, my strategic perspective, and my ability to turn a vision into concrete actions.

📬 Want to structure your marketing and intelligently leverage the potential of AI?
Let's talk!

Available for a hybrid role (1 to 2 days/week remotely).
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • Sociétés BTP et Tech
    Freelance
    January 2024 - Today (2 years and 7 months)
    🧭Editorial Strategy & Community Management
    • Development of multi-channel editorial strategies aligned with visibility and engagement objectives.
    • Definition of editorial line: tone, content pillars, frequency, formats adapted to each channel.
    • Creation and management of monthly editorial calendars, with constant adaptation based on performance and feedback.
    • Community animation: publications, interactions, moderation, sector monitoring.
    • Regular reporting with KPI tracking and strategic adjustment recommendations.
    • Coordination with teams or partners to relay content on the right channels.
    • Recommendations to maximize content impact in a continuous improvement approach.
    ✍️ Creation of high-value content
    • Writing long-form and premium content: blog posts, case studies, newsletters.
    • Creation of print and digital editorial materials, focused on storytelling and SEO optimization.
    • Adaptation of tone and format according to personas and customer journey.
    Community Management Communication Strategy Graphic Design Content Writing SEO Writing Web Writing Storytelling Brand Content Social Media Webmarketing Strategy KPIs Reporting Community Animation Competitive Intelligence Notion Canva Adobe Illustrator Adobe Photoshop SEO Moz Hubspot Content Marketing Website Redesign
  • geopixel
    Marketing and Communication Manager
    SOFTWARE PUBLISHING
    March 2023 - June 2024 (1 year and 4 months)
    👉🏻 Brand strategy management
    👉🏻 Website redesign
    👉🏻 Web writing and website management
    👉🏻 Social media management (B2B)
    👉🏻 Creation of print and digital communication materials
    👉🏻 Creation of emails and newsletters
    👉🏻 Organization of internal events and trade shows

    ✅ Reporting and KPIs
    Wordpress Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe After Effects Adobe Premiere Emailing Emailing Marketing Newsletters Event Management Social Media Graphic Design Web Writing Trello Canva SEO Optimization
  • Groupe Adelya
    Marketing Manager
    RETAIL (SMALL BUSINESS)
    February 2020 - September 2022 (2 years and 8 months)
    Île-de-France, France
    Redesign of the institutional website using WordPress
    Management and oversight of various internal websites
    SEO Strategy
    Customer / internal email campaigns
    Community Management: implementation of SMO strategy and content creation
    Coordination and management of the creation of communication tools (integrated print agency): brochures, promotional flyers (Indesign/Illustrator), POS materials
    Redesign of the graphic charter
    SEO SMO Content Marketing Community Management Social Media Print Design Webmarketing Strategy Webmarketing Project Management Team Management Wordpress Adobe InDesign Website Redesign

Reviews

5.0

Out of 2 ratings

HervelineH

Herveline

La petite voix

Reviewed on 4/4/2024

Once again, I can only recommend Eve! A pleasure to work with her, smooth exchanges, the work is well done and on time. Nothing to complain about.
HervelineH

Herveline

La petite voix

Reviewed on 3/5/2024

Thank you Eve, I recommend your services. Good understanding, responsive, professional and dynamic, all within deadlines. Nothing to complain about!

Recommendations

FU
FU
Former user and 1 other person have recommended Eve

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Education

  • DIGITAL MARKETING STRATEGY - CREATE, OPTIMIZE AND BOOST WEBMARKETING AND COMMUNICATION STRATEGY, Digital Marketing
    VISIPLUS academy
    2020
    STRATÉGIE MARKETING DIGITAL - CRÉER, OPTIMISER ET DYNAMISER LA STRATÉGIE WEBMARKETING ET COM, Marketing Digital
  • Master's Degree, Business Administration and International Management
    EDC Paris Business School
    2010
    Grade de Master, Business Administration and International Management

Skill set

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