Freelancer profile translated to English.
Back to original languageAbout Eve
👋 Let's transform your e-commerce into a conversion machine
For 15 years, I've been helping brands optimize their customer experience
and boost their revenue through pragmatic digital strategies.
My 3 areas of expertise:
1. Launch or optimize your Shopify / Prestashop eshop
2. Increase your purchase funnel conversion rate
3. Implement your marketing automation strategy (emailing, Klaviyo)
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Why choose me?
✓ 15 years of experience in e-commerce, startups, and large corporations
✓ Product Owner / Product Manager with a data-driven approach
✓ Super responder: 100% response rate, response within 4 hours
✓ Conversion audit specialist: user research, A/B testing,
behavioral analysis
✓ Mastery of tools: Shopify, Prestashop, Magento, Klaviyo,
Google Analytics, Contentsquare
✓ I manage agencies, developers, and designers with confidence (Agile/Scrum)
✓ Proactive and active listener
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Success Stories
📌 Mustela: Launch of multi-country Shopify platform + ERP/Klaviyo integrations
📌 Arsène et les Pipelettes: Optimized emailing and website → +30% revenue & increased conversion
📌 Anotherway (B Corp): Rebranding + launch of eshop v2 → revenue consolidation
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My Methodology
DISCOVERY: Conversion audit, user research, business roadmap definition
DELIVERY: Agile management (Scrum), production management with service providers,
KPI tracking & iterations
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Flexibility
Projects adapted for small/medium projects | Flexible pricing based on duration
100% Remote or occasional in Paris/Bordeaux | Response within 4 hours
Enthusiastic, curious, committed. Sporty (trail running, hiking, water sports).
Let's talk about your project! 🚀
French
Native or bilingual
English
Fluent
Can work on-site
Biarritz (up to 50km), Biarritz (up to 100km), Bordeaux (up to 100km), Paris (up to km)
Experience
- Product Owner & Chef de projet E-commerceFreelanceE-COMMERCESeptember 2015 - Today (10 years and 11 months)I manage e-commerce projects from A to Z: from strategic auditto go-live and conversion optimization.SPECIALTIES→ Shopify/Prestashop e-commerce launch with ERP integrations→ Conversion funnel optimization & CRO (A/B testing, user research)→ Growth marketing & email automation (Klaviyo)→ Agile leadership (Scrum) of multi-project teams (dev, design, data)MAJOR CLIENT RESULTS🎯 Mustela: Multi-country Shopify launch (Europe + Australia)+ ERP/Klaviyo integrations → successful deployment, guaranteed scalability🎯 Arsène et les Pipelettes: Klaviyo email audit & optimization→ +30% of revenue generated by email, +X conversion points/year🎯 Anotherway (B Corp): Rebranding + v2 eshop launch→ revenue consolidation in year 1 + sustained growth🎯 Tilyo: Headless CMS + Shopify eshop launch→ SEO & mobile-first strategy implemented🎯 Marque 64: Eshop launch + marketing automation→ agile production deploymentTOOLS MASTEREDShopify | Prestashop | Magento | Klaviyo | Google Analytics |Contentsquare | Jira | Notion | Scrum/AgileCONTEXT100% Remote or occasional on-site (Paris, Bordeaux, Basque Country)Response within 4 hours | Flexible pricing based on project
- SmallableProduct ManagerFASHION AND COSMETICSJanuary 2023 - December 2023 (1 year)Paris, FranceFASHION & COSMETICS | PRODUCT STRATEGY | USER-CENTRICResponsible for the post-purchase department of an international e-commerce marketplace(fashion, beauty, children). In direct collaboration with marketing,UX design, and data teams.MISSIONS→ Product roadmap definition & prioritization (OKR/RICE)→ Daily agile delivery (Scrum): developers, UX designer, data analyst→ Data performance analysis (qualitative + quantitative) → rapid iterations→ Internal communication: achievements & product updatesKEY RESULT✓ Loyalty program launch → +X% increase in customer repurchase rateTOOLSJira | Figma | SQL analytics | Hotjar | Growth metricsLEARNINGProduct management in an international scale-up environment,agile methodologies, tech/business collaboration
- Anotherway (B Corp)E-commerce & Growth ManagerRETAIL (SMALL BUSINESS)January 2019 - December 2019 (1 year)Marseille, FranceCONTEXTLaunch of the first product by Anotherway (B Corp): My Bee Wrap,reusable food wrap. Mission: transform an MVP into a brand.STRATEGY & ROADMAP→ User research & persona definition→ Product roadmap prioritization & complete rebranding→ E-commerce site project managementACQUISITION & GROWTH→ Optimization of acquisition channels (SEO, emailing)→ Social media strategy & community building→ B2C customer relationship managementKEY RESULTS✓ v2 eshop launch → revenue consolidation in year 1✓ Instagram growth: 0 → 8,000 followers in 10 months✓ Establishment of brand foundationsAPPLIED SKILLSE-commerce | Product Strategy | Growth | SEO | Email Marketing
Recommendations
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Education
- Product Management TrainingNoé2022Noé est une formation Bootcamp sélective sur 4 semaines pour se specialiser en Product Management. Au cœur du programme Noé, j'ai travaillé pendant 1 mois pour @Blablacar, sur leur problématique : "Comment augmenter le taux de voyages réussis pour les nouveaux conducteurs ?" :
- Master 1 Brand CommunicationSciencesCom, Audencia group2006