Freelancer profile translated to English.

Description

Hello, I'm Eva Yáñez, a journalist, web writer, and content marketing expert.

I have extensive experience in writing for the press in general and magazines in particular, as well as for B2B and B2C websites. I've had the good fortune to work with very diverse topics, so there are few fields that resist me: economics, insurance, home and renovation, education, decoration, HR, food, gardening, wellness and beauty, nutrition, fitness, digital marketing, automotive, technology, psychology, tourism, moving and transport...

You explain your goals to me, and I will create an attractive and SEO-friendly content strategy for your website that helps position your page, developing both the website copy and the strategy and writing of blog articles.

I work on a custom, fully personalized basis, so we can agree on many aspects, such as remote or hybrid work, meetings or video conferences, etc.

I highlight passion, rigor, creativity, enthusiasm, my problem-solving nature, and honesty and commitment to my clients in my work.

If you need a freelancer for your project, contact me and tell me your concerns. I can surely help you.

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

FREELANCE
COPYWRITER, SEO WRITER AND CONTENT MARKETING
PRESS AND MEDIA
June 2019 - Today (7 years)
Madrid, Spain
I develop complete content strategies (copywriting, blog and social media content) in B2B and B2C areas. My clients are online stores, therapy centers, renovation companies, web development agencies, event companies, etc.

I focus on the effective communication of the company's products and services through all media, including social media, website and blog content, newsletters, Ads, etc.

My differentiating factor is that I analyze the business needs and generate content aimed at its potential clients, always with an eye on the competition.

At the same time, I work creating SEO content for web and digital marketing agencies that do not have time to cover this service for their own clients.
SEO writing SEO Audit Content strategy Content marketing Inbound marketing keyword research
Doctimiza
CONTENT AND SOCIAL MEDIA MANAGER
PRESS AND MEDIA
January 2017 - June 2019 (2 years and 5 months)
Madrid, Spain
Planning, management, and analysis of marketing strategies with the agency's B2B and B2C clients. Various sectors of activity and business figures, from small clients to exporting SMEs in the food sector.

Definition of the editorial line for digital marketing strategies.

Implementation of personal branding strategies on LinkedIn.

Copywriting for websites in Spanish and English, in accordance with the SEO positioning strategies defined in the audit and executive summary of each client.

Direct responsibility for content and social media of attraction marketing strategies, coordinating the team of specialized writers and Junior Social Media.

Management of social media advertising campaigns.

Direct and effective communication with the agency's clients.
Corporate communication Content strategy SEO writing keyword research
Red de blogs
Entrepreneur of a blog network and freelance writer
PRESS AND MEDIA
November 2010 - Today (15 years and 6 months)
Madrid, Spain
In 2010 I created my first blog, DECOMANITAS.com, followed by COCINASCONENCANTO.com, both dedicated to decoration, renovation, and home topics. Together with my husband, I founded CRITICAUTO.com, and with my son ENTORNO FUTSAL 5X5. I continue to set the strategy for the blogs and monetize them through various actions.

I have been a web writer for HOUZZ. ES, DECOESTILO, DECOPEQUES, BAUHAUS, LEVANTINA, and many other media outlets, corporate websites, and online stores.
Creative writing Web content writing SEO writing SEO Backlinks Content creation and writing Blogs