Freelancer profile translated to English.

Description

I help companies build their B2B communication strategy to enhance their expertise and strengthen their notoriety.

My goal? To help brands assert their image, structure their communications, and build connections with their audiences — through engagement-focused communication.

💬 B2B represents 60% of the global market and is 5 years behind B2C marketing.

The 'B' in B2B doesn't necessarily mean Boring, so let's restore its glory!

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Astrulys
Development and deployment of a high-performing and impactful B2B communication strategy
CONSULTING AND AUDITS
January 2025 - Today (1 year and 5 months)
Marseille, France
Main objective:
Establish Astrulys's notoriety as an innovative and impactful consulting firm, capable of standing out in a highly competitive consulting ecosystem. Target audience: decision-makers and top management within large corporations.

Phase 1: Diagnosis & Strategic Positioning
Market analysis and benchmark of competing firms
Alignment of business objectives with communication goals
Identification of priority audiences and target definition
Definition of brand positioning and differentiating factors
=> Tools: Notion, Canva, Gamma

Phase 2: Development of the B2B Communication Strategy
Persona definition and buyer journey mapping
Creation of key messages per segment
Validation of communication materials
=> Tools: Canva, Notion, Google Docs

Phase 3: Operational Deployment
Conception of a B2B content strategy and implementation of a multi-channel editorial calendar
Briefing and coordination of graphic production with the dedicated project designer
Management and development of Astrulys's LinkedIn account: creation of high-value organic content
Launch and management of sponsored campaigns (paid media)
=> Tools: LinkedIn Campaign Manager, Canva, Notion, Google Drive, Phantom Buster

Phase 4: Continuous Monitoring & Optimization
KPI tracking and impact measurement (reach, engagement, conversion)
Campaign optimization based on observed performance
Mission closure: sharing best practices, areas for improvement, and recommendations for the future
=> Tools: LinkedIn Analytics, Notion, Gamma
Branding Marketing and Communication Strategy Copywriting LinkedIn Marketing Personal Branding
GoFlint
B2B Marketing & Communication Strategy
REAL ESTATE
September 2024 - April 2025 (7 months)
Paris, France
Objective:Structure and deploy the marketing strategy of a fast-growing startup (proptech sector).

Brand Platform & Positioning:Define GoFlint's B2B identity, structure key messages and communication pillars in line with the company's vision.
Acquisition & Visibility Strategy:Develop and manage a multi-channel LinkedIn strategy (organic & paid), with qualified audience growth (+1800 followers) and controlled ROI (annual budget: €10K).
Partner Ecosystem Activation:Revitalize a network of 56 partners through a marketplace redesign, dedicated editorial line (posts, newsletters), and engaging content.
Content & Influence:Copywriting of high-value formats (SEO, webinars, cross-promotion campaigns), coordination of press release production.
Agile Creative Direction:Production of visual and video content to build brand awareness and strengthen community engagement.
Event Marketing:Design a distinctive presence at trade shows (FNAIM, RENT), activation mechanics (contests), collection of 250 qualified leads.
=> Tools used:Linkedin Campaign Manager, Meta Business Manager, Sendgrid, ASANA, CapCut, Canva, Google Analytics, Data Studio, Google Analytics
Branding & Identity Digital Communication Project Management Communication Strategy Event Management
AXA SA
B2B Strategy and Communication
November 2019 - September 2024 (4 years and 10 months)
Nanterre, France
Creation of an e-commerce brand "pet insurance" in partnership with TF1.
Media campaigns (TV, digital).
Spokesperson.
Brand analysis and optimization.

Creation of innovative international insurance partnerships related to mobility (free-floating)

Check out Eva's experience

Guillaume

CEO - Guillaume C.

Reviewed on 4/21/2026

Complex mission with a very broad scope: marketing strategy, brand content, lead generation, webinars, events. Eva took charge of everything with great rigor and strategic perspective. Her impact on structuring our marketing plan was real and measurable. A versatile, reliable freelancer with whom collaboration is fluid. We highly recommend.

Kaysser

Astrulys

Reviewed on 2/12/2025

We had the pleasure of being supported by Eva to define and refine our communication strategy at Astrulys. Her expertise, strategic vision, and listening skills allowed us to structure a clear and impactful approach. High-quality support, combining relevance and kindness. Thank you Eva for your professionalism and commitment! 👏🚀

Show all 6 reviews