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Malt Tech Trends 2026
Eva RiegerER

Eva Rieger

Performance Marketing Expert

€640/day
Regensburg, DE
3-7 years
Performance Marketing
Meta Ads
Google Ads
LinkedIn Ads
Social Media Marketing

Average response time: 1 hour

Freelancer profile translated to English.
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About Eva

After 4 years as a Social Media Manager and Content Creator, I havespecialized in Performance Marketing since 2021– particularly on the Meta, Google, and LinkedIn platforms.

Platforms:

Focus:Meta, Google & LinkedIn
Others: TikTok, Spotify, Taboola

My Services:

- Analysis of existing ad accounts, campaigns, and ads, as well as derivation of recommendations for action and consulting
- Development ofPerformance Marketing Strategiesincluding target group, competitor, and keyword analyses
- Setup of Business Managers and ad accounts
- Setup of conversion tracking
- Creation of ads including text and graphic design
- Design of landing pages and lead forms
- Continuous monitoring and optimization of campaigns
- Creation of meaningful reports
- Conducting workshops and training sessions

Industry and Campaign Experience:

- Fashion & Beauty (Revenue)
- PV & Heat Pumps (Leads)
- House & Garden Construction (Awareness, Leads)
- Hotels & Restaurants (Awareness, Recruiting)
- Gyms & Dance Schools (Awareness, Leads)
- Bicycles & E-Bikes (Traffic, Revenue)
- Technology (Traffic, Revenue, Leads)
- Building Materials (Revenue)
- Real Estate (Leads)
- Insurance (Awareness, Leads)
- Care Services (Recruiting)

Managed Ad Budget: up to€40,000 per month
E-commerce
Retail (Small Business)
Health and Wellness
Hotel industry
Catering

  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Regensburg (up to 50km)

Experience

  • mediarenner GbR
    Senior Performance Marketing Manager (Team Lead)
    DIGITAL AND IT
    October 2025 - February 2026 (4 months)
    Regensburg, Germany
    Paid Social on Meta and LinkedIn
    SEA via Google Ads

    - Development and implementation of performance marketing strategies
    - Publication, analysis, and optimization of advertisements
    - Client support via email, phone, and in person
    - Design of landing pages (Perspective Funnel)
    - Setup of conversion tracking
    - Conducting competitor, target group, and keyword analyses
    - Development of shooting plans for the content team
    - Point of contact for content producers and social media managers regarding performance marketing questions

    Industries: Real Estate, House Building, Building Materials, Garden Construction, Fitness, Jewelry, Snacks (B2B & B2C)
    Topics: Lead Generation, Revenue Increase, Product Marketing, Brand Building
    Performance Marketing Google Ads LinkedIn Marketing Meta Ads Copywriting
  • Slash Digital GmbH
    Senior Performance Marketing Consultant
    DIGITAL AND IT
    March 2025 - June 2025 (3 months)
    München, Germany
    Paid Social on Meta
    SEA via Google Ads
    Native Advertising via Taboola
    Audio Advertising on Spotify

    - Development of holistic performance marketing strategies and pitch preparation
    - Media plan preparation
    - Ad serving, analysis, and optimization
    - Creation of comprehensive reports (Looker Studio)
    - Conducting competitor, target group, and keyword analyses

    Industries: Fashion, Consumer Goods, Technology, Insurance (all B2C)
    Topics: Revenue Increase, Product Marketing, Brand Building, Lead Generation
    Performance Marketing Meta Ads Google Ads Looker Studio Media Buying
  • Froot Media AG
    Senior Social Media & Paid Ads Manager
    DIGITAL AND IT
    October 2021 - January 2025 (3 years and 3 months)
    Regensburg, Germany
    As a Social Media Paid Ads Manager:

    Social Ads on Facebook, Instagram, LinkedIn, and TikTok
    SEA via Google Ads

    - Development and implementation of performance marketing strategies
    - Content production (text & graphics) for various ad formats
    - Analysis, reporting, and optimization of advertisements
    - Client support via email, phone, and in person
    - Setup of conversion tracking
    - Conducting competitor and target group analyses
    - Support of the Social Media Manager in the organic area

    Industries: Beauty, Fitness, Real Estate, Garden Construction, E-bikes, Hotels, Gastronomy, Automotive (B2B & B2C)
    Topics: Brand Building, Product Marketing, Revenue Increase, Lead Generation, Recruiting

    Additionally, as Senior Social Media Manager:
    - Internal Performance Marketing (Facebook, Instagram, TikTok, Google Ads, YouTube)
    - Recruiting, training, and supervision of working students
    - Lead responsibility for the redesign of the social media and performance marketing product portfolio
    - Production of video tutorials
    Performance Marketing Meta Ads Google Ads LinkedIn Marketing
Check out Eva's experience

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Education

  • Media and Communications Design B.A.
    Hochschule Macromedia
    2018
    Medien- und Kommunikationsdesign B.A.
  • Semester Abroad (Student Ambassador)
    University of Westminster
    2016
    Auslandssemester (Student Ambassador)
Check out Eva's education

Skill set

Performance Marketing
Meta Ads
Google Ads
Google AdWords
Google Tag Manager
Google Analytics
LinkedIn Ads
LinkedIn Marketing
Copywriting
Text Creation
Graphic Design
Social Media Marketing

Categories