Freelancer profile translated to English.

Description

Independent Online Marketing Expert with over 15 years of practical experience in SEO, SEA, and Performance Marketing, possessing in-depth expertise in both e-commerce and the public sector. I combine strategic planning with operational execution competence, delivering measurable results in visibility, leads, and sustainable growth.

Focus Areas:

SEO / GEO

Technical SEO, SEO Audits, On-Page Optimization, Off-Page Strategies, Keyword Analysis, Keyword Sitemaps, and Content Strategies, as well as SEO support for relaunches. Optimization of content for AI models (Large Language Models) like ChatGPT, Gemini, or Perplexity, as well as Answer Engine Optimization (AEO) for maximum presence in AI-powered search and answer systems.

SEA & Performance Advertising

Strategic and operational management of complex Google Ads accounts with budget responsibility in the seven-figure range. Performance optimization, scaling, and data-driven campaign management aligned with clear ROI and lead objectives. Additionally, Microsoft Advertising (Bing Ads).

Paid Social

Targeted campaign management for LinkedIn Ads, Facebook Ads, and Pinterest Ads to support holistic performance strategies.

Further Expertise

Holistic Digital Marketing Strategies
Interim Performance Marketing Management
Tracking Setups and Implementation of Measurement and Analysis Standards
Website and Online Shop Relaunch Support
AI/LLM-driven Analyses and Optimization Processes
Own Projects in SEO, SEA, and Affiliate Marketing

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Oerlinghausen (up to 50km)

öffentlicher Dienst
SEO Consultant (Public Sector)
PUBLIC SECTOR
May 2022 - December 2025 (3 years and 7 months)
Nürnberg, Germany
SEO responsibility in the public sector with a focus on technical analysis, on-page optimization, and strategic development of organic visibility. Development of keyword and content strategies, as well as creation of search engine optimized content for improved discoverability of information offerings.

Continuous monitoring of relevant KPIs and derivation of sustainable measures for optimizing rankings and organic traffic. Additionally, evaluation of Large Language Models (LLMs) to support content and SEO workflows, as well as identification of suitable applications.

Areas of Responsibility:
Strategic SEO planning and operational implementation of on-page measures
Technical SEO analyses and optimization of existing page structures
Keyword analyses, research, and development of content strategies
Creation and optimization of search engine-compliant content
Local SEO and management of Google Business Profiles
KPI monitoring and data-based derivation of optimization measures
Interface function between specialist departments, IT, and other stakeholders
Analysis and evaluation of the potential of LLMs in SEO and content context
Search Engine Optimization (SEO) SEO Strategy Data Analysis SEO Consulting Keyword Research
Energievertrieb (Strom- und Gastarife)
SEA & Affiliate Marketing Interim Manager
ENERGY AND UTILITIES
July 2024 - December 2024 (5 months)
Frankfurt am Main, Germany
Consulting and operational management of performance marketing activities with the goal of increasing contract closings for electricity and gas tariffs. Focus on data-based new customer acquisition in a highly competitive market environment.

Responsible for the strategic development and performance optimization of SEA and affiliate channels along clearly defined conversion and ROI goals.

Tasks & Focus Areas
Planning, management, and optimization of Google Ads campaigns
Performance optimization along the entire conversion funnel
Strategic development of the affiliate marketing channel
Management of publishers and evaluation of partner performance
Analysis of relevant KPIs and data-based budget allocation
Identification and scaling of profitable traffic sources
Performance Marketing Google Ads Affiliate Marketing Conversion Optimization Multi-channel Marketing
Premium-Hersteller und Händler für Massivholzmöbel
SEO Consultant (On-Page & Technical SEO)
RETAIL (LARGE RETAILERS)
February 2019 - November 2022 (3 years and 9 months)
Borgentreich, Germany
SEO consulting and operational implementation for a B2B-oriented manufacturer and retailer of high-quality solid wood furniture. The goal was the sustainable improvement of organic visibility and the technical and content optimization of the website.

Support for the website relaunch from an SEO perspective, focusing on information architecture, page structure, and sustainable findability of complex product and service offerings.

Focus Areas
Strategic and operational SEO support
Technical SEO analyses and on-page optimization
Development of keyword and content strategies in the B2B environment
Structuring of page architectures based on search intentions
SEO support for the relaunch, including requirements definition
Implementation of tracking concepts with Google Tag Manager
Setup and configuration of web analytics structures (Google Analytics)
SEO Strategy Search Engine Optimization (SEO) Conversion Tracking Technical SEO Website Relaunch