Freelancer profile translated to English.

Description

Graduated in Digital Marketing & Social Media, with an initial training in Fashion Design at the London College of Fashion, I have over 7 years of experience in social media, content creation, and influencer relations, combining creativity and strategic vision.

Bilingual (FR/EN) and autonomous, I draw my inspiration from the world of fashion, luxury, and digital culture.

How can I help you?

*Content Strategy:Copywriting and scheduling of publications on all desired platforms

*Growth:Editorial planning to optimize reach and engagement.

*Engagement:Community management and interactions.

*Analysis:Monitoring and analysis of performance indicators (KPIs).

*Brand Identity:Guarantee of a coherent aesthetic and editorial line.

*Partnerships:Management of influencer and commercial campaigns from A to Z.

See you soon!

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Pierre Hardy - Luxury shoes & Leather Goods
Social Media & Content Manager
FASHION AND COSMETICS
September 2022 - September 2025 (3 years)
Paris, France
Social Media Management:
Development of a 360° social media strategy to support company objectives.
Creation of monthly calendars for each platform (Instagram, Facebook, TikTok, Pinterest, YouTube, and LinkedIn) and writing of all captions.
Scheduling of publications on Meta Business Suite Monthly reporting and performance tracking.
Moderation and community engagement on all platforms.

Content Creation:
Selection of products to be shot based on sales for each season.
Design of sets and creation of still life content with the photographer for social media and e-commerce.
Direction of photo shoots with models.
Supervision of packshot photography.

Influencer Marketing:
Creation of influencer marketing strategies for each season based on the brand's products and activities.
Selection of influencers for each product to be promoted.
Management of paid partnerships with influencers and gifting operations (contact, price negotiation, contract, etc.).
Monitoring the success of influencer campaigns.
Implementation of special operations: influencer events, press days...
Instagram Marketing Social media Content marketing
ELP Social Strategy - Freelance
Social Media Manager
DIGITAL AND IT
September 2019 - September 2022 (3 years)
Paris, France
Implementation of communication and content strategies for all social media accounts to improve engagement, traffic, and conversions.
Planning and scheduling of Facebook and Instagram posts on Onlypult
Creation of visual content for Instagram, Facebook, and Facebook Ads
Instagram Facebook Social media
BigStuffed
Social Media & Project Manager
LUXURY GOODS
September 2017 - September 2019 (2 years)
Paris, France
Creation of a social media strategy to increase brand reach for all social media accounts.
Daily management of all social media accounts, including Instagram, Facebook, and Pinterest, using Hootsuite.
Daily engagement with customers and development of customer service protocols.
Creation of content and curation of user-generated content for Instagram (feed & stories) and Facebook.
Prospecting and managing brand partnerships with influencers.
Management of e-commerce on Shopify and Etsy (product pages, packshots, inventory management, etc.)
Instagram Marketing Social media Shopify

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MSc Digital Marketing and Social Media
INSEEC Business School
2019
Bachelor's Degree in Fashion and Luxury Marketing
Formamod
2017

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Eva Launay

Social Media & Content Manager

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