Freelancer profile translated to English.
Back to original languageAbout Eva
✨ Expert in visibility and acquisition
👩🏼💻 5 years of experience in social media strategy
🤝🏻 +60 clients supported
📱 Instagram Expertise
I am Eva, founder of VEYA — Strategy & visibility for brands that care.
VEYA is a strategic agency specializing in wellness brands.
I support companies in sports, nutrition, natural beauty, or mental health who wish to structure their communication and develop their visibility in a coherent way.
My approach is based on a simple conviction: effective communication always starts with a clear strategy.
Before activating marketing levers, I first work on the brand's foundations: positioning, message, differentiation, target audience, and action plan.
Once this strategy is defined, I activate the right visibility levers to transform this clarity into concrete results.
My main expertise lies in digital acquisition, particularly through Meta advertising campaigns (Instagram & Facebook), which I design and manage to generate targeted and measurable visibility.
I generally intervene in two formats:
• One-off strategic missions
Audit, brand strategy, communication structuring, and action plan.
• Long-term support
Visibility management, advertising campaign management, and continuous optimization.
I enjoy working with established brands that want to take their development to the next level and professionalize their communication.
French
Native or bilingual
Can work on-site
Lille (up to 50km), Paris (up to 15km)
Experience
- Hemblem AppSocial Media ManagerPRESS AND MEDIAApril 2023 - Today (3 years and 2 months)Paris, FranceAs Social Media Manager at Hemblem, I lead a team of community managers, photographers, and content creators. I also participated in recruiting some team members, ensuring a dynamic and high-performing team.My role is both strategic and operational: I supervise, organize, and optimize the team's work by implementing tracking tools and leading meetings. As a key link between the team and the Head of Operations, I ensure the smooth running of projects and the consistency of actions taken.In addition to management, I handle about ten premium clients, for whom I define and execute the social media strategy. This includes managing paid campaigns, analyzing performance, creating mood boards and shooting plans, as well as scheduling and publishing content. I also provide personalized monthly follow-ups with detailed reports.
- DayuseUGC Content CreatorHOSPITALITYMay 2024 - May 2024 (1 month)Seyssinet-Pariset, FranceI had the opportunity to collaborate with Dayuse to create a series of 10 videos for their TikTok account and sponsored campaigns.During a filming day, I followed a detailed brief, visiting strategic locations: airport and partner hotels. The objective? To highlight Dayuse's innovative concept, which allows guests to enjoy a hotel room during the day or evening, alone, with a partner, or with friends, especially near airports to make layovers more pleasant.After capturing the requested footage, I edited the videos before sending them to Dayuse for distribution. It was an enriching and dynamic experience, and I greatly enjoyed working with their team! 🚀🎥
- YAM FOODCommunication & Marketing ManagerCONSULTING AND AUDITSAugust 2022 - March 2023 (8 months)Paris, FranceAt Yam Food, a dark kitchen regrouping 5 restaurant concepts, I had the opportunity to work on a wide range of tasks, from visual identity creation to social media management.🔹 Branding & Design: Creation of visual identities for the 5 restaurants (logos, graphic charter, print materials).🔹 Social Media Strategy: Development of editorial calendars and content creation (photos & videos).🔹 Management & Engagement: Social media posting, implementation of influencer and emailing campaigns.An intense and highly formative experience, blending creativity, strategy, and execution on diverse projects! 🚀
Reviews
Yoann
Lulu dans ma rue
Reviewed on 4/10/2024
Eva was really great on our latest video! She captured what we wanted to show and did it with a lot of style and good humor. We were very impressed by her creativity. Thank you very much Eva! We hope to be able to use your talents again. For those looking for a top-notch content creator, Eva is your person.
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Education
- Master in Social Media StrategySup de Pub2023
- Communication and Advertising, Digital Strategy OptionEcole supérieure de publicité - Paris2022