Evan Thisse

During my internship within the marketing and communication department of Swiss Medical Cannabis, I had the opportunity to actively participate in a wide range of tasks, which allowed me to develop strategic, creative, and operational skills. In close collaboration with my supervisor, I took part in the complete redesign of the packaging for CBD oils (Full Spectrum and Isolate ranges – 10%, 20%, 30%), ensuring their regulatory compliance, functional readability, and visual appeal. In parallel, I contributed to the definition and implementation of the editorial strategy on social networks, creating visual and written content (publications, videos, stories) adapted to the brand's different target audiences. I also managed the daily management and animation of online communities, with the aim of strengthening brand awareness and engaging customers. Part of my work involved designing impactful newsletters, writing SEO-optimized blog articles, and maintaining the WordPress site, particularly through the creation of promotional banners and the highlighting of new products. I was also involved in product photo and video shoots, preparing orders for Switzerland, as well as in telephone and email exchanges with certain clients. All these tasks allowed me to develop a global vision of marketing and commercial challenges in the CBD sector, while strengthening my autonomy, versatility, and professional rigor.

As head of communication and events at CleanTouch 73, I manage the company's overall brand image, both online and in the field. I manage and develop our social networks through an editorial strategy designed to showcase our expertise, build loyalty within our community, and attract new clients. I create visual and textual content, oversee product photo and video shoots, and manage local promotional campaigns. In parallel, I am responsible for coordinating our presence at prestigious automotive events such as Drive4Smile, from stand preparation to on-site management. I also handle press relations and partnerships, ensure the visual consistency of all our materials, and work with a colleague to guarantee fluid and impactful communication. My role also involves competitive monitoring, analyzing communication performance, and regularly proposing areas for improvement.