Freelancer profile translated to English.
Back to original languageAbout Evan
Introduction🤓
I am a consultant specializing in Salesforce Marketing Cloud, with 5 years of experience helping companies with their digital transformation. I leverage my expertise to assist brands in automating, personalizing, and optimizing their marketing campaigns. As a technical and functional consultant, I can undertake Run, Build, or integration projects.
Experience and Certifications🚀
Over the past 5 years, I've had the opportunity to work with companies of various sizes, from small public sector organizations to large private sector groups. I've helped clients optimize their multi-channel campaigns (email, SMS, push notifications) and implement effective customer engagement strategies. I have also completed the full integration of Salesforce Marketing Cloud and Pardot (Salesforce Marketing Cloud Engagement) for several clients. I currently hold Salesforce Marketing Cloud Email Specialist and Salesforce Marketing Cloud Administrator certifications.
Skills & Services💼
My expertise includes project management, tool configuration (Email Studio, Automation Studio, Journey Builder), custom segment creation, and optimization and development of automation workflows. I am also proficient in performance analysis, reporting, and A/B testing. I master all SFMC modules and can meet your needs for support, development, or integration projects.
Approach & Values💓
I favor a client-centric approach, aiming to understand your business objectives to create tailored solutions. My commitment is based on transparency, fluid communication, and a constant pursuit of optimal results.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Montpellier (up to 50km), Lyon (up to 50km), Dijon (up to 20km), Marseille (up to 30km), Paris (up to 50km)
Experience
- Renault GroupTechnical Consultant & Salesforce Marketing Cloud DeveloperAUTOMOBILEMarch 2025 - December 2025 (9 months)Context:As part of the decommissioning of its Marketing Automation tool (Adobe Campaign), Renault Group wishes to migrate all its campaigns to its new platform: SFMC.Renault Group aims to migrate all its campaigns for the Dacia, Renault, Mobilize, and Alpine brands across all relevant countries.Users impacted: hundreds of Marketing Cloud users, tens of millions of SFMC contacts.Missions:• Propose solutions to address various technical challenges.• Implement/migrate customer journeys and integrate them into an automation process.• Optimize email creation processes.• Optimize existing automated processes within the application.• Participate in the design of new business processes.• Develop testing strategies (UAT, functional, end-to-end).• Train business teams (technical and functional training).• Write technical documentation following migrations performed on the platform.• Ensure the implementation and adherence to application best practices.• Fix bugs detected and reported by the business.• Monitor SFMC releases and identify potential impacts/new challenges.• Analyze existing automated processes in Adobe Campaign and optimize them on SFMC.• Build IP warming plans to ensure good deliverability of sent emails.• Bring existing HTML content into SFMC compliance.• Build automated reports on sent campaigns.Functional and Technical Environment:Salesforce Marketing Cloud, FileZilla, VSCode, Office, JIRA, Confluence, GitHub
- Haribo FranceMarketing Cloud & Salesforce Technical ConsultantAGRICULTUREOctober 2024 - March 2025 (5 months)Context:Haribo France wishes to automate its marketing campaigns via SFMC. Haribo requires technical support to validate and build developments (BUILD) and ensure the maintenance of its SFMC account.Haribo also wants to build a new loyalty program by integrating Salesforce Loyalty and Salesforce OMS.Users impacted: about ten Marketing Cloud users, a total of over 3.5 million contacts.Missions:• Ensure the best use of the SFMC tool.• Propose solutions to address various technical challenges.• Design customer journeys and integrate them into an automation process.• Optimize email creation processes.• Optimize existing automated processes within the application.• Participate in the scoping and pre-implementation preparation of new projects.• Participate in the evolution of the IS architecture.• Participate in the design of new business processes.• Implement Salesforce OMS from scratch.• Implement Salesforce Loyalty from scratch.• Develop testing strategies (UAT, functional, end-to-end).• Train business teams.• Write various technical and functional specifications.• Ensure the implementation and adherence to application best practices.• Fix bugs detected and reported by the business.• Ensure the creation of technical documentation.• Administer the application.• Monitor SFMC releases and identify potential impacts/new challenges.Functional and Technical Environment:Salesforce Marketing Cloud, Sales Cloud, FileZilla, VSCode, Postman, Office, JIRA, GitHub, Scrum
- Institut Polytechnique de ParisMarketing Cloud Technical ConsultantEDUCATION AND E-LEARNINGDecember 2023 - July 2024 (7 months)Context:Live London wishes to integrate and connect Pardot to its Sales Cloud environment. The objective of my mission is to propose a Pardot integration tailored and customized to business needs, then assist the business in mastering it to deliver a turnkey solution.Missions:▪ Lead solution design workshops.▪ Propose solutions to address various technical challenges.▪ Integrate SFMC from scratch.▪ Propose automation processes consistent with the business environment.▪ Participate in steering committee meetings.▪ Write various technical and functional specifications.▪ Assist and train the business in mastering the tool.▪ Ensure the implementation and adherence to application best practices.▪ Assist the business with difficulties encountered post-integration.▪ Manage various testing and acceptance processes.▪ Administer the application.▪ Ensure the creation of technical documentation.Functional and Technical Environment:Salesforce Marketing Cloud, Sales Cloud, FileZilla, VSCode, Postman, Office, JIRA, GitHub
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Education
- Bachelor's Degree in Computer Engineering and ElectronicsUniversity of Burgundy2020
- Master's in Innovative Project ManagementIAE of Montpellier2022
Certifications
- Salesforce Marketing Cloud Email SpecialistSalesforce2022
- Salesforce Marketing Cloud AdministratorSalesforce2023