About Eva
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- DATA & CREAFreelanceSOCIAL NETWORKSSeptember 2022 - Today (3 years and 9 months)Bordeaux, FranceMarketing and content strategy, website creation, SEA, SEO, social media, and newsletters. I manage projects, client support, and content creation (text + visuals). I address your digital needs with method, creativity, and a real ability to move projects forward.
- WelybDigital Project ManagerSOFTWARE PUBLISHINGAugust 2020 - October 2024 (4 years and 2 months)Bordeaux, France🎯 Strategy & Management
- Build the digital strategy that aligns with business objectives
- Define the KPIs that truly matter (not just "reach for reach")
- Plan, orchestrate, and prioritize all marketing actions
📣 Campaign Management- Manage social ads, search, email, influencer, and automation campaigns
- Coordinate creative, content, development, or external vendor teams
- Ensure everything is delivered on time and within budget
🧩 Coordination & Management- Act as the bridge between marketing, sales, product, and tech
- Lead meetings, redirect when necessary, motivate when needed
- Ensure fluid communication to avoid Titanic-like projects
📝 Content & Assets- Create landing pages, videos, newsletters, articles...
- Optimize messages to click, convert, and embody the brand
- Approve deliverables before publication
📊 Analysis & Optimization- Continuously monitor performance
- Identify what's a hit and what's a flop
- Adjust strategies to boost: ROI, conversions, and acquisition
🔧 Tools & Tech- Manage CRM tools (Hubspot), analytics, CMS, advertising...
- Ensure integrations and configurations (or find the right person to do it 😉)
- Stay constantly updated on trends, AI, platforms, formats
🤝 Client / Stakeholder Relations- Present results clearly and convincingly
- Advise, reassure, set boundaries
- Maintain project relationships in a good mood
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Education
- Grande Ecole Program 2018/2021 - Bordeaux (Specialization in Digital Marketing)INSEEC School of Business & Economics2021⭐ Compétences acquises à l’INSEEC - Marketing & communication - Stratégie d’entreprise - Création d’entreprise - Informatique de gestion - Environnement juridique - Statistiques descriptives - Comptabilité & gestion budgétaire - Finance d’entreprise ⭐ Marketing Digital (France + semestre à Madrid) - Stratégie marketing digital - Réseaux sociaux & community management - Publicité en ligne (bases) - SEO / SEA (notions essentielles) - Emailing & CRM - UX / conception de contenus digitaux - Outils digitaux & analyse des performances Vision internationale du digital (semestre à Madrid – L3)