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About Eva

I am Eva López, a freelance specialist in Paid Media, acquisition strategy, and AI automation.

I have over 10 years of experience managing advertising campaigns and have optimized over €10 million in investment, helping more than 300 B2B and B2C brands and professionals scale sales, improve conversions, and make decisions based on real data.

I work directly and personally, getting involved in each project to build profitable and sustainable acquisition systems.

How can I help you?

• Paid Media: Meta Ads, Google Ads, TikTok Ads, Amazon Ads, and LinkedIn Ads
• Acquisition strategy and conversion-oriented funnels
• 1:1 Mentorship for entrepreneurs, freelancers, and internal teams
• Advertising creatives that connect and convert
• AI Automation: funnels, CRM, and workflows
• Landings and websites optimized for sales
• White-label collaboration with agencies

Why work with me?

✔️ Over 10 years of real Paid Media experience
✔️ Strategic vision + practical execution
✔️ Focus on conversion, automation, and ROI
✔️ Clear communication, involvement, and judgment

📩🌐
  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • EFFECTIVEADS
    Founder & Paid Media Strategist
    October 2017 - Today (8 years and 10 months)
    At Effective Ads, we help brands, executives, and marketing managers maximize their results with a 360º approach: clear strategy, precise execution, and constant optimization.
    ✔ Multichannel Paid Media Campaigns (Meta, Google, TikTok, LinkedIn, Amazon) ✔ 1:1 Strategic Mentorship ✔ Advertising Creatives that convert ✔ Funnels and AI Automation ✔ Conversion-oriented Landing Page Design ✔ Strategic Consulting for growing digital businesses
    Tik Tok Ads Google Ads TikTok Ads Estrategia de Paid Media
  • frenchsalads media
    Media Buyer
    September 2024 - Today (1 year and 11 months)
    Definition of digital advertising strategies based on the business objectives of the agency's clients. (Google/Youtube /Bing Ads, Instagram/ Facebook/ Linkedin/Twitter Ads/ Amazon Ads/ Tiktok Ads)
  • Agencia Guille Bouzas
    Paid Media Specialist
    January 2024 - Today (2 years and 7 months)
    Definition of digital advertising strategies based on the business objectives of the agency's clients. (Google/Youtube /Bing Ads, Instagram/ Facebook/ Linkedin/Twitter Ads/ Amazon Ads/ Tiktok Ads)

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Education

  • Shopping ads Certification Certificación en Búsqueda de Google Ads Certificación en Vídeo de Google Ads Certificación sobre las Campañas de Búsqueda de Google Ads Google Analytics
    Shopping ads Certification Certificación en Búsqueda de Google Ads Certificación en Vídeo de Google Ads Certificación sobre las Campañas de Búsqueda de Google Ads Google Analytics
  • Ingeniería informática y servicios multimedia
    Universitat Autònoma de Barcelona
    2014
    Ingeniería informática y servicios multimedia

Skill set

Categories