Freelancer profile translated to English.
Back to original languageAbout Eva
☑️ After 5 years of specialized data consulting at Artefact, I am now available to address your data and digital challenges.
📊 My areas of expertise:
> Data marketing:
- Definition and prioritization of use cases & optimizations to launch, roadmap, infrastructure design, pilot launch (e.g., customer scoring, automated personalization, omnichannel experience), implementation of a measurement protocol
> Data Analysis:
- Consumer insights, analysis of performance drivers, particularly in e-commerce (competition, acquisition, website, promotions, catalog, etc.)
> Product Management:
- Identification of user needs (definition of user stories, KPIs & associated data sources, wireframes), identification of solutions & technical prerequisites, MVP implementation, industrialization
> Data Strategy:
- Data and/or digital maturity audit, identification of priority projects, recommendation and definition of action plan
🛠 My tools:
- Online Marketing: DV360, Google Ads, Facebook Business Manager
- CRM: Salesforce Marketing Cloud
- Web analytics: Google Analytics
- Collaboration tools: Jira, Trello, Notion
- Cloud: AWS, Google Cloud Platform
- Reporting & data visualization: Google Data Studio, Qlik Sense
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- ArtefactSenior Consulting ManagerDIGITAL AND ITJuly 2017 - July 2022 (5 years)Paris, FranceMain projects:• Structured and initiated the deployment of a 3-years data roadmap for a leading luxury player• Coordinated teams of consultants and data experts (6 people) to conduct buy-side due-diligence for two leading PE firms (babycare & cosmetic industries)• As program manager, structured & managed an IA lab for one major retailer (5 feature teams)• Lead the production of one global dashboard to monitor data marketing activities in 30 countries for a top pharmaceutical companies (150 users)• Operated data-driven transformation of marketing activities for leading pharma players achieving increased digital marketing efficiency (ROAS x2)
- Art de vivre AgencyMarketing AssistantCULTUREMarch 2016 - July 2016 (5 months)Hong KongDefining the strategy on social media and taking part in the marketing global strategy
- ERNST & YOUNG AUDIT - FranceJunior AuditorCONSULTING AND AUDITSSeptember 2015 - February 2016 (6 months)Paris, FranceAnalyzing financial data for various clients: Total, LVMH, Berluti, SNCF Voyage, etc.
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Education
- Master in ManagementESCP Europe2017Master 2 Specialization: Innovation in the Digital Age & Entrepreneurship
- Economic, Commercial & Scientific Preparatory ClassesLycée Chateaubriand2013