About Eva
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- Eva Lambinet EIMedia Buyer - Expert Google Ads & Facebook AdsCONSULTING AND AUDITSAugust 2024 - Today (1 year and 11 months)Paris, FranceI support brands, e-commerce businesses, and infopreneurs in growing their revenue through profitable and scalable acquisition strategies.🎯 What I do:
- Definition and deployment of tailor-made SEA & SMA strategies
- Creation, management & advanced optimization of campaigns (Google, Meta, TikTok, Pinterest, Snapchat, X, LinkedIn)
- Building high-performing acquisition funnels (TOF/MOF/BOF)
- UX / CRO recommendations to increase conversion rates
- Product feed optimization (Merchant Center, Channable)
- Setting up automated Looker Studio reports
- Conducting advertising account audits
- Creative & audience A/B tests
- Full tracking via GTM + conversion and event configuration
- Personalized training on platforms
🏆 Recent results:- +300% revenue in 1 month for a cosmetics brand
- 3x ROAS in 2 months for a jewelry brand
- +100% conversions for a premium fashion brand
- +50% qualified leads for an engaged association
- 4x ROI for an infopreneur in the health sector
🤍 What my clients appreciate- Transparency & pedagogy
- Strategic vision and operational execution
- Actionable and performance-oriented recommendations
- Responsiveness & premium support
- CoudacVisiting Performance ManagerCONSULTING AND AUDITSMay 2025 - Today (1 year and 3 months)I support a diverse portfolio of e-commerce & B2B clients in setting up, optimizing, and scaling acquisition campaigns on Google Ads & Meta Ads.📌 Scope & responsibilities
- +€200K monthly advertising budget managed
- Management of clients such as Rowen Rose, Ikone Textile, Cours Thalès, Yubi Pure
- Definition of multi-channel acquisition strategies
- Account audits and client coaching
- Performance monitoring & growth-oriented recommendations
- Implementation of structured tests: audiences, creatives, offers, funnels
🏆 Results achieved- 4x ROI from the launch of SEA & SMA campaigns for a luxury brand
- +37% ROI in 1 month for a training center (Google Ads + Meta Ads)
- +86% qualified MQLs for a textile printing company via Meta Ads in-app forms
🎯 Missions- Audit & redesign of Google Ads / Meta Ads accounts
- Building and optimizing TOF / MOF / BOF funnels
- Continuous optimization: CPA, ROAS, volume, audiences, placements, creatives
- Structured A/B tests: visuals, messages, offers, landing pages
- Advanced KPI analysis & performance tracking
- Personalized training and client support
- Collaboration with design and Creative Strategy teams
🏢 Agency ContextCoudac is a 'new generation' Ads agency, entirely remote, combining message, media, and data to generate truly incremental growth for the brands it supports. - datashakeDigital Strategy Consultant (Paid Media - SEA/SMA)CONSULTING AND AUDITSSeptember 2021 - September 2024 (3 years)Paris, FranceI supported e-commerce and Lead Gen brands in the profitable growth of their advertising investments, through full-funnel acquisition strategies on SEA & SMA channels.📌 Scope & responsibilities
- +€500K monthly advertising budget managed
- +15 clients supported
- Examples of brands supported: Alan, Ekwateur, Sporty & Rich, Pokawa, Somatoline Cosmetic, Horée Cosmétiques, etc.
- Google Digital Champion Program 2024
- Management of a junior consultant
🏆 Results achieved- +55% qualified leads with equivalent budget for a health insurance
- +200% investment with a ROAS > 5 for a high-end fashion brand
- +150% revenue and +45% ROAS for a cosmetics brand
- +75% in-app orders and -33% CPA for a healthy food brand
🎯 Missions- Definition and management of multi-channel acquisition strategies
- Advanced campaign management: Google Ads, Meta Ads, TikTok, Pinterest, LinkedIn, Snapchat, X, Microsoft, Invibes, WeTransfer
- Data analysis & reporting (KPI, ROAS, CPA, audiences, attribution…)
- Product feed optimization (Merchant Center, Channable)
- UX/CRO recommendations and creative A/B testing
- Creation of visuals (static & animated)
- Conducting audits and client training
- Client relationship management: weekly calls, recommendations, roadmap
- Participation in tenders and tech events
🏢 Agency Contextdatashake supports scale-ups, DNVBs, and large accounts with a strong culture of performance, innovation, and data.Certifications:Google Partner Premier • Meta Business Partner • Microsoft Partner Select • Amazon Ads Accredited
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Education
- Master, Digital Marketing & Data AnalyticsSKEMA Business School2022Master, Digital Marketing & Data Analytics
- Bachelor's Degree, Economics-Management with a specialization in MarketingGrenoble IAE2019Licence, Economie-Gestion parcours Management, spécialisation Marketing
Certifications
- Facebook Certified Media Buying ProfessionalMeta