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Eva LambinetEL

Eva Lambinet

Traffic Manager - Expert Google Ads & Facebook Ads

€500/day
1 project
Paris, FR
3-7 years

Average response time: 24 hours

Freelancer profile translated to English.
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About Eva

Your advertising budget should be a driver of profitability, not an expense.
My role: transforming Google Ads & Meta Ads into measurable and sustainable growth engines.

🎯 What I do for you
▪︎ Generatequalified leads
▪︎Increase your e-commerce sales(ROAS, volume, scaling)
▪︎ **Optimize your campaigns**: A/B tests, audiences, creatives, data
▪︎Improve your funnel(UX/CRO & creative recommendations)
▪︎ Support you withpedagogyandtransparency

🏆 Recent results achieved
▪︎+37% ROIin 1 month for a training center on Google and Meta Ads
▪︎+150% Revenueand+45% ROASfor a cosmetics brand
▪︎+55% qualified leadswith equivalent budget for a health insurance
▪︎+200% investmentandROAS > 5for a high-end fashion brand
▪︎+86% MQLvia Meta Ads in-app forms for a textile printing company

🤝 Brands supported
Alan, Sporty & Rich, Ekwateur, Nodaleto, Pokawa, Devred, Somatoline Cosmetic, Molly Bracken, etc.

🙋🏻‍♀️ About
▪︎ Expert Consultant Google Ads & Meta Ads
▪︎ Certified Google Ads & Meta Buying Professional
▪︎ +€500K monthly budget managed
▪︎ +4 years of experience, including 3 years in an expert agency (datashake)
▪︎ Responsive: response within 2 hours

🔧 Services
🧠 Audit & Strategy:
▪︎ Audit of your Google Ads & Meta accounts
▪︎ Definition and implementation of SEA & SMA strategies

👩🏻‍💻 Campaign Management:
▪︎ Creation and management of advertising campaigns
▪︎ Weekly monitoring and reporting
▪︎ Product feed optimization

👩🏻‍ آموزشی Formations:
▪︎ Google Ads: Search, Performance Max, YouTube, Display
▪︎ Meta Ads (Facebook & Instagram)

🎨 Creative Strategies:
▪︎ Creative advice & Benchmarking
▪︎ Static ad design
▪︎ UX/CRO recommendations


👉 Ready to boost your performance? Write to me, I'll respond quickly.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 20km), Grenoble (up to 10km), Lyon (up to 10km)

Experience

  • Eva Lambinet EI
    Media Buyer - Expert Google Ads & Facebook Ads
    CONSULTING AND AUDITS
    August 2024 - Today (1 year and 11 months)
    Paris, France
    I support brands, e-commerce businesses, and infopreneurs in growing their revenue through profitable and scalable acquisition strategies.

    🎯 What I do:
    • Definition and deployment of tailor-made SEA & SMA strategies
    • Creation, management & advanced optimization of campaigns (Google, Meta, TikTok, Pinterest, Snapchat, X, LinkedIn)
    • Building high-performing acquisition funnels (TOF/MOF/BOF)
    • UX / CRO recommendations to increase conversion rates
    • Product feed optimization (Merchant Center, Channable)
    • Setting up automated Looker Studio reports
    • Conducting advertising account audits
    • Creative & audience A/B tests
    • Full tracking via GTM + conversion and event configuration
    • Personalized training on platforms

    🏆 Recent results:
    • +300% revenue in 1 month for a cosmetics brand
    • 3x ROAS in 2 months for a jewelry brand
    • +100% conversions for a premium fashion brand
    • +50% qualified leads for an engaged association
    • 4x ROI for an infopreneur in the health sector

    🤍 What my clients appreciate
    • Transparency & pedagogy
    • Strategic vision and operational execution
    • Actionable and performance-oriented recommendations
    • Responsiveness & premium support
    Google Ads Meta Ads Conversion Rate Optimization (CRO) Creative Strategy SMA
  • Coudac
    Visiting Performance Manager
    CONSULTING AND AUDITS
    May 2025 - Today (1 year and 3 months)
    I support a diverse portfolio of e-commerce & B2B clients in setting up, optimizing, and scaling acquisition campaigns on Google Ads & Meta Ads.

    📌 Scope & responsibilities
    • +€200K monthly advertising budget managed
    • Management of clients such as Rowen Rose, Ikone Textile, Cours Thalès, Yubi Pure
    • Definition of multi-channel acquisition strategies
    • Account audits and client coaching
    • Performance monitoring & growth-oriented recommendations
    • Implementation of structured tests: audiences, creatives, offers, funnels

    🏆 Results achieved
    • 4x ROI from the launch of SEA & SMA campaigns for a luxury brand
    • +37% ROI in 1 month for a training center (Google Ads + Meta Ads)
    • +86% qualified MQLs for a textile printing company via Meta Ads in-app forms

    🎯 Missions
    • Audit & redesign of Google Ads / Meta Ads accounts
    • Building and optimizing TOF / MOF / BOF funnels
    • Continuous optimization: CPA, ROAS, volume, audiences, placements, creatives
    • Structured A/B tests: visuals, messages, offers, landing pages
    • Advanced KPI analysis & performance tracking
    • Personalized training and client support
    • Collaboration with design and Creative Strategy teams

    🏢 Agency Context
    Coudac is a 'new generation' Ads agency, entirely remote, combining message, media, and data to generate truly incremental growth for the brands it supports.
    SEA SMA Coaching Growth Marketing Audit
  • datashake
    Digital Strategy Consultant (Paid Media - SEA/SMA)
    CONSULTING AND AUDITS
    September 2021 - September 2024 (3 years)
    Paris, France
    I supported e-commerce and Lead Gen brands in the profitable growth of their advertising investments, through full-funnel acquisition strategies on SEA & SMA channels.

    📌 Scope & responsibilities
    • +€500K monthly advertising budget managed
    • +15 clients supported
    • Examples of brands supported: Alan, Ekwateur, Sporty & Rich, Pokawa, Somatoline Cosmetic, Horée Cosmétiques, etc.
    • Google Digital Champion Program 2024
    • Management of a junior consultant

    🏆 Results achieved
    • +55% qualified leads with equivalent budget for a health insurance
    • +200% investment with a ROAS > 5 for a high-end fashion brand
    • +150% revenue and +45% ROAS for a cosmetics brand
    • +75% in-app orders and -33% CPA for a healthy food brand

    🎯 Missions
    • Definition and management of multi-channel acquisition strategies
    • Advanced campaign management: Google Ads, Meta Ads, TikTok, Pinterest, LinkedIn, Snapchat, X, Microsoft, Invibes, WeTransfer
    • Data analysis & reporting (KPI, ROAS, CPA, audiences, attribution…)
    • Product feed optimization (Merchant Center, Channable)
    • UX/CRO recommendations and creative A/B testing
    • Creation of visuals (static & animated)
    • Conducting audits and client training
    • Client relationship management: weekly calls, recommendations, roadmap
    • Participation in tenders and tech events

    🏢 Agency Context
    datashake supports scale-ups, DNVBs, and large accounts with a strong culture of performance, innovation, and data.

    Certifications:
    Google Partner Premier • Meta Business Partner • Microsoft Partner Select • Amazon Ads Accredited
    SMA Meta Ads Google AdWords Google Shopping SEA Audit

Reviews

5.0

Out of 1 rating

M

Marine

SAS Stéphane Chollet

Reviewed on 1/3/2025

Thanks to Eva, we were able to run our best media campaign to date! The content created is of high quality, and her recommendations on campaign setup made the difference. I'm used to working with several media agencies, but I prefer collaborating with Eva because she has always been very responsive, insightful, and relevant. I recommend 100%.

Recommendations

GM
LC
Gabriel Martins Alves and 1 other person have recommended Eva

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Education

  • Master, Digital Marketing & Data Analytics
    SKEMA Business School
    2022
    Master, Digital Marketing & Data Analytics
  • Bachelor's Degree, Economics-Management with a specialization in Marketing
    Grenoble IAE
    2019
    Licence, Economie-Gestion parcours Management, spécialisation Marketing

Certifications

Skill set

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